CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


07. Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University

As Australian Marketing Institute’s 2019 Chief Marketing Officer of the Year, Fabian Marrone has had a decorated global marketing career which has been highlighted in his current role as the CMO of Monash University in Melbourne, Australia.

In today’s episode you’ll discover:

  • How Fabian has successfully led this marketing transformation journey underpinned by a three ‘D’ strategy of data, digital and differentiation;
  • How he went about building the capability of his team in these three critical domains;
  • How he’s designed a team that is built around a process, rather than a formal team structure;
  • How he’s developed a “test and learn” team culture and agile mindset;
  • The importance of strong partnerships internally and with global teams and agencies to maintain brand consistency and contextually relevant communications; and
  • Why vulnerability is now more important than ever for marketing leaders.

Monash University is Australia’s largest university with four campuses in Australia and additional international campuses. They have large education offerings, from undergraduate, postgraduate and PhD, as well as being a top-100 research institution. 


Contact Fabian Marrone

  • Find Fabian on LinkedIn and mention you heard him on the podcast. Find out more about Monash.

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.