Agile Marketing
Triple team productivity and boost staff engagement with Agile Marketing
What is Agile Marketing?
Agile Marketing is a modern, iterative way of working that helps marketing teams move faster, adapt smarter, and drive measurable impact. Instead of rigid, long-term planning, Agile enables teams to test, learn, and optimise in real time, ensuring marketing efforts stay aligned with shifting customer needs and business goals.
Why Agile Marketing?
- Accelerates go-to-market – Deliver campaigns in weeks, not months.
- Eliminates wasted effort – Focus on high-impact activities, not endless approvals.
- Improves collaboration – Break down silos between marketing, sales, and product.
- Enables real-time adaptability – Quickly pivot strategies based on data.
Agile Training
Triple team productivity and boost staff engagement
Your team will apply Agile principles directly to real projects for immediate impact.
Customised for Your Team
A pre-training session ensures content is tailored to your marketing challenges and goals.
Leadership-Focused Upskilling
Additional training equips marketing leaders with the mindset and tools to drive Agile success.
Agile Coaching
Set up and guide a pilot squad to test Agile adoption in your marketing team, uncovering unique insights and challenges.
Receive real-time coaching during sprints and retros, ensuring your team stays on track with Agile best practices.
Get ongoing expert guidance via a dedicated email support channel for troubleshooting and Agile-related questions.
Agile Consulting
Optimise & Scale Agile Adoption
Review pilot squad learnings, assess progress, and recommend actions to enhance implementation and scale Agile across the wider team.
Agile Marketing Roadmap
Develop a clear, one-page roadmap to guide your team through a smooth and successful Agile transformation.
Embed Agile for Long-Term Success
Establish governance, rituals, and performance tracking to ensure Agile becomes a lasting, high-impact part of your marketing operations.
“Love your work Ty Hayes. It’s been a brilliant partnership landing a positive change – new team, new mindset, new ways of working. Thanks for your support on our exciting transformation.”
Sheena Sudra
Executive Director, Cx, Marketing & Product (Asia Pacific)
Keypath Education
Sheena Sudra
Anne Humphrey
“Love your work Ty Hayes. It’s been a brilliant partnership landing a positive change – new team, new mindset, new ways of working. Thanks for your support on our exciting transformation.”
Sheena Sudra
Executive Director, Cx, Marketing & Product (Asia Pacific)
Keypath Education
Transform your marketing team with agile
Boost speed, collaboration, and impact with expert-led Agile training, coaching, and consulting
Growth Generators and Agile Marketing Alliance Join Forces to Propel Marketing Agility Worldwide
Australia-based Growth Generators is excited to announce a strategic partnership with the Agile Marketing Alliance, marking a significant step towards advancing marketing agility on a global scale. This collaboration reflects Growth Generators’ unwavering commitment to revolutionising the way marketing teams operate, emphasizing the importance of cross-functional teams, alignment, innovation, and flow. Ty Hayes, Founder and Managing Director of Growth Generators,
Why you must eliminate BAU to make shifts towards Agile Marketing
Is BAU the hand brake on your team’s performance and objective to shift to more Agile Marketing practices? Firstly, what do we mean by Business as Usual? Merriam-Webster dictionary describes it as “something is working or continuing to work in the normal or usual way”. It’s also known “as maintaining the status quo, or maintaining the status quo despite difficulties.”
03. Unlock team performance through Agile Marketing with author, Jim Ewel
Jim Ewel, Author of The Six Disciplines of Agile Marketing, Founder and current president of AgileMarketing.net and former Microsoft Marketing Vice President joins us for this episode.
Stage 1Harmonise
Sharpen the focus of your team by aligning your marketing strategy to the organisational strategy.
learn more- Stage 3
Flow
Create a highly responsive, adaptive and efficient marketing team using lean process redesign and agile marketing.
learn more - Stage 5
Innovate
Generate product, customer, and marketing innovations at pace - to help your company grow.
learn more A Modern, High-Performance Marketing Team.
