Agile Marketing
We provide consulting, training, and coaching in Agile Marketing to enable your team to work in a completely new way.
Agile Marketing increases your marketing function’s speed, transparency, predictability, and responsiveness to change.
In order to transform the way your team works, we provide fundamental training in two leading agile methodologies – Scrum, and Kanban.
Scrum is an agile, iterative way of releasing work in short sprint cycles (typically 1-4 weeks) in order to learn, get feedback, and adapt your plan and priorities. It’s great for projects.
Anne Humphrey
Executive Manager Brand and Growth, HIF
Anne Humphrey6
Anne Humphrey
Anne Humphrey
Executive Manager Brand and Growth, HIF
Kanban is similar to Scrum, but it is more suited to business-as-usual (BAU) teams, and where a fixed sprint cycle may not be appropriate. Kanban is ideal for teams that constantly receive incoming requests and have to constantly prioritise and deliver outcomes.
How our Agile Marketing training is different
As part of the training, teams put the new methodologies they’ve learned into practice, by re-engineering a past project, or planning for a new project using the frameworks that they learn.
Other Agile providers will teach you the principles of Agile and how these relate to software and web development.
Our training is different. It’s built specifically for marketing teams and delivered by an award winning former CMO who not only speaks the language of Agile and marketing, but has also successfully transformed teams using Agile Marketing.
Less confusion. More relevance. Greater Impact.
Here’s what you get with
Agile Marketing
Marketing
Virtual team training (approx. 1.5 days) for your whole marketing team led by instructor, Ty Hayes
Digital workbook of the PowerPoint slides for your team to keep.
Access to Growth Generators Academy for 3 months where the team can share learning, create a community of practice, ask questions, and download worksheets, templates and resources
Additional deeper dive training for Marketing Owners and Agile Leads (as required)
Additional consulting services relating to remodelling your team and implementing tech solutions to support Agile Marketing (as required)