CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


06. How to create a dream work environment, lead authentically and manage clever people with Rob Goffee

Rob Goffee, renowned author and Emeritus Professor at London Business School and a Founding Partner at Creative Management Associates joins us to discuss modern leadership strategies.

Rob is a leading expert on corporate culture and leadership, he has co-authored 11 books and published 100 articles, as well as teaching and consulting executives in some of the world’s leading companies such as Unilever, Nestle and LVMH.

In today’s episode, we discuss:

  • Three fundamental topics for marketing leaders
    • How to become a more effective and authentic leader;
    • How to create a dream work environment to attract and retain a dream team; and
    • How to lead clever people.
  • Key topics from three of Rob Goffee and Gareth Jones’ co-authored books, including:
    • Why authenticity is a must for leaders and organisations;
    • How being vulnerable and taking risks pays off;
    • How to better understand what motivates and frustrates your team;
    • How to be radically honest with staff; and
    • What you need to pay attention to as a leader.

To find out more about these topics and more, make sure to listen to this episode.


Contact Rob Goffee

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.