We help CMOs & CEOs create modern marketing teams that drive growth
We help you design, align and optimise your marketing team so you can drive growth, faster.
See how your marketing team stacks up.
Generate Alignment
Unleash Agility
Unlock Team Performance
Trusted by leading companies
Strategic advice from one of Australia's marketing leaders
We didn't grow up in a consultancy using cookie-cutter PowerPoint slides and rinse and repeat frameworks. We grew up in the trenches, doing real marketing work, driving real marketing transformation.
In fact, our Founder, Ty Hayes, was awarded the #10 Chief Marketing Officer in Australia (CMO50) and led the Australian Marketing Team of the Year (AMI Awards) prior to starting Growth Generators.
Our consulting and training is based on decades of real-world experience and it blends the latest developments in marketing, leadership and organisational development.
Need help with any of these challenges?
You or your team needs to:
- Respond to COVID-19 by either reducing costs and/or driving new revenue growth
- Do more, with the same or fewer resources
- Work across silos to deliver a better CX or EX
- Better demonstrate the commercial impact created by marketing
- Be more nimble and efficient to respond faster to change
- Build a cohesive, modern marketing team that’s equipped with the right capabilities and culture to tackle tomorrow’s challenges
If so, we can help.
Say hi to our 5-Stage Team Transformation Model we call HiFli
Harmonise
Sharpen the focus of your team by aligning your marketing strategy to the organisational strategy
Infrastructure
Remodel your team structure and ensure capabilities are future-fit.
Flow
Create a highly responsive, adaptive and efficient marketing team using lean process redesign and agile marketing.
Innovate
Generate product, customer, and marketing innovations at pace - to help your company grow.
Stage 5
InnovateGenerate product, customer, and marketing innovations at pace - to help your company grow.
Stage 3
FlowCreate a highly responsive, adaptive and efficient marketing team using lean process redesign and Agile Marketing.
Stage 2
InfrastructureRemodel your team structure and ensure capabilities are future-fit.
Stage 1
HarmoniseSharpen the focus of your team by aligning your marketing strategy to the organisational strategy.
Our consulting and training services are underpinned by this proven team transformation model. It's a sure-fire way to build a high-performance team.
How we work with you
We know how important it is to choose the right partner for the job. Here's what you get by working with us.
- An experienced advisor that helps you drive team transformation.
- Managing Director, Ty Hayes, previous #10 CMO in Australia works with you every time. There’s no bait and switch.
- A faster, more effective team transformation through our agile process and collaborative approach.
- A modern, remote approach that leverages the latest software tools and keeps you and your team at a safe distance.
How much is an unfit marketing team costing you?
Don't let your marketing team become your biggest expense. Help them become your greatest asset.
Unlock your team's latent potential by designing and building a modern marketing team that drives growth.
Workplace, Gallup Press, 2017.
What our clients say
Listen to our latest podcasts
Lean Mean Marketing Teams with Ty Hayes
53. How to build a strong team culture and land your dream job with Erik de Roos
Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode.
53. How to build a strong team culture and land your dream job with Erik de Roos
Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode.
52. How to write better briefs and why it matters with Pieter-Paul von Weiler and Matt Davies
Since launching their business, BetterBriefs, at IPA’S EffWorks last year, Matt and Pieter-Paul are on a mission to help brands write better briefs for agencies and through their training and brief advisory services.
51. Entering the metaverse and being more productive with Steve Glaveski
Get up to speed and prepare your team for the future
50. Transform your marketing team with the HiFli framework
With Ty Hayes, Podcast host and Founder of Growth Generators
Build your dream team and create more white space
Achieve bigger results, faster, by aligning all of your resources to create a future-fit team that is doing the right work in the right way.
Free up more time as a CMO to innovate and think strategically in order to generate even greater value for your organisation and your customers.