
Marketing Teams and Tunnel Ball
Do you remember playing Tunnel Ball? There are some striking parallels with how large marketing departments tend to operate when organised into functional teams. Bear
Do you remember playing Tunnel Ball? There are some striking parallels with how large marketing departments tend to operate when organised into functional teams. Bear
Is BAU the hand brake on your team’s performance? Firstly, what do we mean by Business as Usual? Merriam-Webster dictionary describes it as “something is
Processes. Done wrong, they create a pinball experience that yields disbelief, frustration and anger. Yes, I’ll hold… Sure, I’ll give you my name and DOB,
Confidence doesn’t come from knowing it all, it comes from knowing you have the agency to learn what you need to know, when you need
Gone are the days of the set and forget annual marketing strategy. The world changes too fast. But you still must plan. Set a direction.
It’s time we addressed the monster in the room. There’s something we need to talk about. It affects many marketing teams out there. Do you no longer recognise how your team structure fits together? Have you accidentally ‘created a Frankenstructure’?
Mount Hawthorn, Western Australia
© Growth Generators Pty Ltd 2020. All rights reserved.
ABN: 89 632 605 737
Mount Hawthorn, Western Australia
ABN: 89 632 605 737
© Growth Generators Pty Ltd 2020. All rights reserved.