Is BAU the hand brake on your team’s performance? Firstly, what do we mean by Business as Usual? Merriam-Webster dictionary describes it as “something is
Confidence doesn’t come from knowing it all, it comes from knowing you have the agency to learn what you need to know, when you need
Gone are the days of the set and forget annual marketing strategy. The world changes too fast. But you still must plan. Set a direction.
It’s time we addressed the monster in the room. There’s something we need to talk about. It affects many marketing teams out there. Do you no longer recognise how your team structure fits together? Have you accidentally ‘created a Frankenstructure’?