Growth hacking isn’t just for startups and SaaS companies. Discover how marketing teams from any industry can embrace the principles of value, measurement and experimentation to drive sustainable growth.
If you’re like 99.9% of marketing teams, you’ll have more work than you can handle. But not all work is equal, so prioritisation is key. But how exactly can marketing teams identify the most important work to do? One helpful method is the Impact-Effort Matrix. A simple, yet powerful prioritisation framework. Here’s how it works. […]
Australia-based Growth Generators is excited to announce a strategic partnership with the Agile Marketing Alliance, marking a significant step towards advancing marketing agility on a global scale. This collaboration reflects Growth Generators’ unwavering commitment to revolutionising the way marketing teams operate, emphasizing the importance of cross-functional teams, alignment, innovation, and flow. Ty Hayes, Founder and […]
Is your marketing team playing tunnel ball or rugby? The power of Agile marketing and optimising marketing workflow
Do you remember playing Tunnel Ball? There are some striking parallels with how large marketing departments tend to operate when organised into functional teams. Bear with me. ⚠️ Disclaimer – some scenes are exaggerated for emphasis. Imagine a staff member from each functional area, i.e. PR, Digital, Brand and Creative, Events etc., on one tunnel […]
Is BAU the hand brake on your team’s performance and objective to shift to more Agile Marketing practices? Firstly, what do we mean by Business as Usual? Merriam-Webster dictionary describes it as “something is working or continuing to work in the normal or usual way”. It’s also known “as maintaining the status quo, or maintaining […]
Processes. Done wrong, they create a pinball experience that yields disbelief, frustration and anger. Yes, I’ll hold… Sure, I’ll give you my name and DOB, again. Done well, they’re the red carpet that gets customers exactly where they need to go, the first time. Ahhhh. Internally, processes can create the same friction or magic for […]
Background Murdoch University is a global university with its largest campus in Perth, Western Australia and a global footprint in Singapore, Myanmar and Dubai. The university was facing increasing domestic competition from the four local universities in Perth, and a drastic reduction in international student enrolments due to COVID-19. Snapshot of the issues: Murdoch […]
Confidence doesn’t come from knowing it all within a marketing teams, it comes from knowing you have the agency to learn what you need to know, when you need to know it. In marketing the world advances so fast it’s neck-snapping. From NFTs, to the metaverse, to the impact of the next iOS change. There’s […]
Gone are the days of the set and forget annual marketing strategy. The world changes too fast. But you still must plan. Set a direction. A north star. An intention. Make bets. Capture assumptions. Outline objectives. Key results. And initiatives. Be proactive first. Reactive second. If you don’t. You suffer. The team suffers. You end […]
It’s time we addressed the monster in the room. There’s something we need to talk about. It affects many marketing teams out there. Do you no longer recognise how your team structure fits together? Have you accidentally ‘created a Frankenstructure’?