Marketing Team Structure Design
We take a consultative, design-thinking approach to marketing team structure design.
- Understand the root challenges affecting team performance.
- Identify opportunities to improve agility, efficiency and cross-team collaboration.
- Design a structure that aligns with your business goals and company growth stage.
- Implement & confirm a future-fit, high-performing team.
Here’s what you get
Remodeling
Expert-Led Strategy Sessions - A series of workshops with your CMO, team, and key stakeholders to reshape your marketing team for success.
Deep-Dive Analysis - A data-backed assessment of key functions, insourcing vs. outsourcing, and the right balance of specialists vs. generalists.
Clear Insights & Roadmap - A Discovery Report mapping challenges, opportunities, and next steps for your team’s transformation.
Tailored Team Structures – We create customised marketing org charts based on analysis and consultation, guiding you to choose the most suitable structure.
Final Recommendations Report – Your future-proofed team structure, including a full marketing org chart.
Role Clarity & PDs (Optional) – Position descriptions for new & evolving roles to ensure smooth execution.
The right team structure accelerates growth, boosts collaboration, and delivers real business impact.
Redesigned and built Australia's #1 marketing team
Team development is our thing. Our passion for empowering teams to perform at their natural best is what led Growth Generators’ Founder, Ty Hayes, to redesign and build his marketing team when he was CMO at Curtin University. Together they became the #1 Marketing Team in Australia (AMI Awards) in 2017.
Lets Talk
If your current setup is slowing you down, now’s the time to redesign. Get in touch to reimagine your marketing team structure.
Nine signs of a misaligned marketing team structure
It’s time we addressed the monster in the room. There’s something we need to talk about. It affects many marketing teams out there. Do you no longer recognise how your team structure fits together? Have you accidentally ‘created a Frankenstructure’?
Re-thinking the marketing team structure for universities.
n collaboration with the Director of Marketing and Communications at Murdoch University we implemented an adaptive design-thinking approach to team remodelling.