About us
We're on a mission to help marketing leaders create modern marketing teams that drive growth
Who we are
We’re a specialist management consulting firm for marketing leaders like you, led by an award-winning former CMO, Ty Hayes. So we deeply understand the challenges you face.
As a marketing leader, we know that you need to drive growth in some form: revenue, market share, brand, acquisition or retention. And that’s where we come in.
We firmly believe that your team is the most powerful asset you have to shift the needle on your growth metrics.
Problems we solve
Having been a CMO and worked alongside marketing leaders for years through Growth Generators, we’ve become experts in resolving the thorny challenges associated with creating modern marketing teams that drive growth.
These issues persist regardless of your organisation’s industry and growth stage; it’s usually just the concentration levels that vary.
See which challenges you’re facing from the list below, and click through to find out more and how we can support you.
Priorities
Issues
- The team is overwhelmed by too many projects.
- The team needs help prioritising or saying no to some stakeholder requests.
- You want to position Marketing as a strategic growth driver within the business.
There is a lack of transparency about how marketing prioritises their work.
You have a series of operational plans that need a unifying marketing strategy.
The team are focused on promotion, and you’d like them to address more of the 7 Ps of marketing.
It’s difficult to prove the commercial impact that marketing is making.
There needs to be more alignment between the organisational and marketing strategies.
You need the team to focus on fewer priorities with more significant effort to meet ambitious growth targets.
Team members are unsure if they’re making an impact.
You want to engage the team in strategy development but lack time to facilitate it.
Structure & Capabilities
Issues
- You're concerned your marketing team structure needs to be updated or needs more strategic alignment.
- You suspect critical marketing capability gaps within the team or want to ensure your capabilities are future-fit.
- You worry your competitors have an advantage due to their in-house resources.
The team structure creates silos and impedes your agility and the ability to enhance the customer experience.
You need to find some cost-savings or efficiencies in the team, but you’re unsure how.
You need to grow the team, but you’re unsure how.
You’re uncertain about the balance of in-house and external resourcing.
You’re uncertain about discrepancies in job titles, levels, control span, and salaries across the team.
You’re unable to tackle strategic initiatives because you lack vital capabilities.
You don’t feel like you have the leadership support you need in the team.
You recognise it’s hard to evaluate your team and can see the value of an independent review.
Processes
Issues
- You need to do more with less or do less better.
- There needs to be greater transparency, predictability and accountability in the team.
- Handoffs and silos frustrate the team and affect their ability to drive results.
You want the team to operate cross-functionally and increase its capacity to respond to change.
It takes too long, and getting things done in the team takes a lot of work.
You sense the team wastes time due to poor processes, duplication of effort, or too many meetings.
Relationships between Marketing and stakeholders are sub-optimal.
There is a sense that the team is busy but not as effective as they could be.
It’s challenging to scale your marketing efforts without increasing headcount.
You want the team to feel empowered, engaged and effective
You need to get to market faster and find more efficient working methods.
You want the team to focus on delivering customer and business outcomes over outputs and activity.
Culture
Issues
- Constant changes in the team have affected team culture and performance.
- You want to create an optimal employee experience (EX) to attract and retain top talent in a tight job market.
- You want to harness the creativity and diversity in the team to drive more incredible innovation and growth.
You want the team to understand each other better and work harmoniously together.
Employee turnover is higher than you’d prefer.
Employee engagement is lower than you’d prefer.
The team lacks a shared understanding of what a high-performance team is.
There is unhealthy conflict and or lack of trust between teams.
Managers need some leadership fundamentals.
You worry that some team members aren’t comfortable speaking up, sharing ideas or admitting mistakes.
You know that creating a strong team culture is imperative to driving results.
Status Quo
Issues
- The team is so busy that they often repeat past campaigns without trying to do things differently.
- You want the team to be more customer-centric and adopt a test-and-learn mindset.
- You’re tired of being asked to promote products that lack product-market fit, and you want to resolve this problem.
You worry that your competitors are more innovative in marketing and launching new products and services.
You have the desire to help create new revenue streams for the business.
You suspect the team isn’t fully harnessing data and customer insights to identify new growth opportunities.
You want to grow your reputation as an innovative marketing leader and help your team have a more significant impact.
What we do
We help you to create a modern marketing team that drives growth. More specifically, we help you to design, align and optimise your marketing team.
We do this through consulting, training and coaching based on our 5-stage marketing team transformation framework, Hi-Fli.
Importantly, besides our marketing expertise, we’re equally passionate and proficient in organisational development and leadership.
After all, you can’t drive transformation without considering the human side of change.
Interested?
Meet the Team
- Ty Hayes is an innovative marketing leader with two decades of international experience in modern marketing under his belt. He has worked in agencies, and client-side, in both B2B and B2C settings where he has led large teams encompassing all the functions of sales and marketing.
- He’s a thought leader who has been a speaker at CMO Summit, CMO Momentum and contributed to articles in CMO Magazine and been ranked the #10 Most Innovative Marketing Leader in Australia (CMO by IDG).
- Ty led his full-stack marketing team at Curtin University to be ranked the #1 Marketing Team in Australia (AMI Awards), as a result of the marketing transformation that he drove while CMO.
- Ty is also the host of the podcast Lean Mean Marketing Teams.
- Throughout his career, Ty has driven double-digit market share growth for the organisations he has worked for, resulting in significant revenue growth across different product categories.
- Ty is accredited in Agile Marketing by IC Agile.
- Ty has studied Product Management @General Assembly, Growth Marketing @Hyper Island and SMART Work Design @Curtin University
- Ty is GAICD qualified and holds a Bachelor’s degree in Marketing and Human Resource Management.
- You can see more about Ty’s education and speaking background here.
- Connect with Ty on Linkedin
Ty Hayes
Founder and Managing Director
- Ty Hayes is an innovative marketing leader with two decades of international experience in modern marketing under his belt. He’s worked in agencies, and client-side, in both B2B and B2C settings where he has led large teams encompassing all the functions of sales and marketing.
- He’s a thought leader who has been a speaker at CMO Summit, CMO Momentum and contributed to articles in CMO Magazine and been ranked the #10 Most Innovative Marketing Leader in Australia (CMO by IDG).
- Ty led his full-stack marketing team at Curtin to be ranked the #1 Marketing Team in Australia (AMI Awards), as a result of the marketing transformation that he drove while CMO.
- Ty is also the host of the podcast Lean Mean Marketing Teams.
- Throughout his career, Ty has driven double-digit market share growth for the organisations he has worked for, resulting in significant revenue growth across different product categories.
- You can see more about Ty’s education and speaking background here.
- Connect with Ty on Linkedin
Ty Hayes
Founder and Managing Director
- As our resident Learning Designer, Clare strives to co-create workshops that align with best practice and adult learning principles.
- Clare has over ten years experience in the higher education sector helping students develop critical 21st century skill sets to succeed in their careers.
- Clare has designed and authored a suite of online modules for Students at Curtin University that have received thousands of completions and high satisfaction ratings.
- Clare is a soon-to-be graduate of an Innovative Learning Design Graduate Certificate, which builds on her vast experience, and Certificate IV in Training and Assessment.
- Clare has a Bachelor of Laws and has worked in assessment, reporting and regulatory roles for large banks, law firms, consulting firms and institutional bodies in London and Sydney prior to her career in learning design.
- Clare also supports project delivery at Growth Generators with her high calibre research, writing and project management skills.
- Connect with Clare on LinkedIn
Clare Ryan
Learning Designer
Clare Ryan
Learning Designer
- As our resident Learning Designer, Clare strives to co-create workshops that align with best practice and adult learning principles.
- Clare has over ten years experience in the higher education sector helping students develop critical 21st century skill sets to succeed in their careers.
- Clare has designed and authored a suite of online modules for Students at Curtin University that have received thousands of completions and high satisfaction ratings.
- Clare is a soon-to-be graduate of an Innovative Learning Design Graduate Certificate, which builds on her vast experience, and Certificate IV in Training and Assessment.
- Clare has a Bachelor of Laws and has worked in assessment, reporting and regulatory roles for large banks, law firms, consulting firms and institutional bodies in London and Sydney prior to her career in learning design.
- Clare also supports project delivery at Growth Generators with her high calibre research, writing and project management skills.
- Connect with Clare on LinkedIn
Clare Ryan
Learning Designer