About us

We're on a mission to help CMOs design and build modern marketing teams that drive growth

Who we are

Growth Generators is different. We’re a specialist management consulting firm for CMOs like you, and we’re led by an award-winning former CMO, Tyron Hayes. So we get it. We deeply understand the challenges you face.

We know that as a marketing leader, you need to drive growth in some form or another: revenue, market share, brand, acquisition or retention. And that’s where we come in.

We firmly believe that your team is the most powerful asset you have to shift the needle on your growth metrics.

 

What we do

So we help you design and build modern marketing teams that drive growth. With Growth Generators you get more transformation, not PowerPoint slides packed with to-do lists.

We deliver the transformation and growth you want through consulting based on our 5-stage marketing transformation framework (HiFLi), skills training, and coaching.

Importantly, we’re not just experienced in marketing, we’re equally passionate and proficient in organisational development and leadership. After all, you can’t drive transformation without considering the human side of change.

Once we help you purposefully design your team, we ensure it’s aligned powerfully, and shipshape with the modern capabilities required to win, so it becomes unstoppable. And as captain of the team, you get to revel and share in their success.

Why it’s Important

You get a transformation that grips and a dream team that dreams big with you, helping you achieve even more than you thought possible.

And you get to achieve these dreams in less time and with far fewer headaches than if you try to squeeze it into your back-to-back days and manage it solely by yourself.

With our forces combined, we’ll help you drive marketing team transformation and hit your growth metrics out of the park.

 

Interested?

Meet the Team

Ty Hayes
Founder and Managing Director
  • Ty Hayes is an innovative marketing leader with two decades of international experience in modern marketing under his belt. He has worked in agencies, and client-side, in both B2B and B2C settings where he has led large teams encompassing all the functions of sales and marketing.
  • He’s a thought leader who has been a speaker at CMO Summit, CMO Momentum and contributed to articles in CMO Magazine and been ranked the #10 Most Innovative Marketing Leader in Australia (CMO by IDG).
  • Ty led his full-stack marketing team at Curtin University to be ranked the #1 Marketing Team in Australia (AMI Awards), as a result of the marketing transformation that he drove while CMO.
  • Ty is also the host of the podcast Lean Mean Marketing Teams.
  • Throughout his career, Ty has driven double-digit market share growth for the organisations he has worked for, resulting in significant revenue growth across different product categories.
  • In 2019, Ty decided that he wanted to increase his impact on the world. Rather than help only one organisation to innovate and grow, he wanted to work alongside other marketing leaders to help them create future-fit teams and drive transformation.
  • You can see more about Ty’s education and speaking background here.
  • Connect with Ty on Linkedin

Ty Hayes

Founder and Managing Director

Ty Hayes
Founder and Managing Director
  • Ty Hayes is an innovative marketing leader with two decades of international experience in modern marketing under his belt. He’s worked in agencies, and client-side, in both B2B and B2C settings where he has led large teams encompassing all the functions of sales and marketing.
  • He’s a thought leader who has been a speaker at CMO Summit, CMO Momentum and contributed to articles in CMO Magazine and been ranked the #10 Most Innovative Marketing Leader in Australia (CMO by IDG).
  • Ty led his full-stack marketing team at Curtin to be ranked the #1 Marketing Team in Australia (AMI Awards), as a result of the marketing transformation that he drove while CMO.
  • Ty is also the host of the podcast Lean Mean Marketing Teams.
  • Throughout his career, Ty has driven double-digit market share growth for the organisations he has worked for, resulting in significant revenue growth across different product categories.
  • In 2019, Ty decided that he wanted to increase his impact on the world. Rather than help only one organisation to innovate and grow, he wanted to work alongside other marketing leaders to help them create future-fit teams and drive transformation.
  • You can see more about Ty’s education and speaking background here.
  • Connect with Ty on Linkedin
Ty Hayes

Founder and Managing Director

Dylan Todd

Transformation Coordinator

  • Dylan provides research, project, technology and marketing support to Growth Generators, from assessing and testing the latest software to helping Ty run 50-person Zoom workshops with clients.
  • Dylan also helps analyse the latest trends when it comes to emerging marketing skills and jobs.
  • This frees up Ty to provide clients with the dedicated service and strategic consulting they deserve.
  • Dylan has an education background in economics and politics, and he’s also passionate about education having previously worked for organisations such as Teach Learn Grow.
  • Connect with Dylan on Linkedin
Dylan Todd

Transformation Coordinator

  • Dylan provides research, project, technology and marketing support to Growth Generators, from assessing and testing the latest software to helping Ty run 50-person Zoom workshops with clients.
  • Dylan also helps analyse the latest trends when it comes to emerging marketing skills and jobs.
  • This frees up Ty to provide clients with the dedicated service and strategic consulting they deserve.
  • Dylan has an education background in economics and politics, and he’s also passionate about education having previously worked for organisations such as Teach Learn Grow.
  • Connect with Ty on Linkedin
Dylan Todd

Transformation Coordinator

Get in touch, we’d love to hear from you