50. Transform your marketing team with the HiFli framework
With Ty Hayes, Podcast host and Founder of Growth Generators
Menu
Ty has twice ranked in the top 50 CMOs in Australia, placing at #10 and #14 in the CMO50. He has also built and led the #1 Marketing Team in Australia (AMI Awards 2017) while CMO at Curtin University.
During Ty’s two decades in international marketing, he’s worked agency-side and client-side. He now runs his own management consultancy, called Growth Generators. Through this work, Ty has gained a unique perspective on the practical challenges and opportunities that CMOs face when building high-performing marketing teams.
This experience and credibility make Ty the perfect thought leader for your next conference or event.
The CMO50 rankings and other accolades Ty has achieved testify to his leadership, innovation and ability to transform marketing teams into lean, agile, growth generating machines.
Ty is an experienced speaker
Ty has delivered numerous keynote presentations and panel discussions throughout his career, from highly prestigious events, such as, CMO ANZ Summit (Marcus Evans) & CMO Momentum (by CMO Australia), to emerging conferences such as Growth Marketing Summit and higher education conferences including Digital Marketing in Higher Education.
Ty has also given bespoke presentations for leading digital agencies such as AnalogFolk, and Social Garden as well as marketing recruitment firms including Michael Page.
Comfortable speaking both on the big stage and in smaller settings, Ty has a range of keynotes he can tailor and deliver for your organisation.
This insightful talk explores how marketing leaders can design and build future-fit marketing teams. This talk interrogates the many different marketing structures out there, from hub and spoke, to functional, customer-led, and Agile. This presentation explores some of the pros, cons and considerations of these models, and also identifies the emerging skills, capabilities and jobs of the future every marketing leader requires to win.
Discover why Google, Intel and other leading companies have embraced OKRs and how your marketing team can use them to stay on track. Ty reveals how this simple, yet powerful technique incentivises collaboration between departments and helps teams to sharpen their focus and drive bigger results.
Marketing transformation is fraught with complexity and uncertainty. It can be difficult to know where to start and what to do next. That’s why you need a step-by-step formula that stacks up and aligns all of the key enablers that will create a high-performing, future-fit team and accelerate your marketing transformation. If you’re interested in OKRs, Agile Marketing, lean process redesign, modern marketing structures, and how to become an innovation engine for your company, then this talk is for you.
Ty is a lifelong learner
Ty believes that if you stop learning, you start losing. He has undertaken studies in marketing, leadership, strategy, coaching, digital marketing, growth hacking, product management, organisational development, company directorship, design thinking, lean process/Six Sigma, and Agile from the following organisations:
London Business School
Curtin University
University of New South Wales (UNSW) Sydney
Australian Graduate School of Management (AGSM)
Edith Cowan University (ECU) Leadership WA
Australian Institute of Company Directors (AICD)
General Assembly
Hyper Island
Skills of the Modern Age (SOMA)
LinkedIn Learning
edX
With Ty Hayes, Podcast host and Founder of Growth Generators
Do you remember playing Tunnel Ball? There are some striking parallels with how large marketing departments tend to operate when organised into functional teams. Bear
Mount Hawthorn, Western Australia
© Growth Generators Pty Ltd 2023. All rights reserved.
ABN: 89 632 605 737
Mount Hawthorn, Western Australia
ABN: 89 632 605 737
© Growth Generators Pty Ltd 2023. All rights reserved.