CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


35. How this uni used its challenger status to rebrand and rebuild

Murdoch Uni CMO shares his free thinking on branding and team design

Neil Cullingford is the Director Marketing & Communications at Murdoch University, a university based in Western Australia with a global presence in Singapore, Dubai and Myanmar. As Ty has spent a fair part of his working career working in tertiary institutions, this episode is a great opportunity for our listeners to discover a range of pertinent topics in this area from two experts.

In this episode we discuss:

  • The impact that COVID-19 has had on the tertiary sector including the devastating effect on student mobility;
  • The decline of admissions clearing houses like TISC as universities fight it out for direct domestic applications;
  • Some of the positives from the pandemic, including the fast-tracking of online learning;
  • The rebrand that Neil has led at Murdoch, including the rollout of new campaigns and a new visual identity; and
  • How Neil is building a modern marketing team, including all the mod cons of an in-house creative production team through to a combined digital and physical engagement and experience team down to a marketing team divided into the long and the short of it. 

If you liked this episode, you might also like one of our early episodes with Fabian Marrone, CMO from Monash University.

Enjoy the show!


Contact Neil Cullingford

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.