CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


31. Kevin Marasco on building high-growth SaaS marketing teams

CMO at Zenefits and co-author of People Operations reveals how to help companies scale.

Kevin is an all-star CMO, having helped multiple SaaS companies grow fast, raise capital and get acquired. Kevin has three-time 1,000% + growth experience at startup, private and public SaaS companies and is also a board advisor, LP, startup investor and venture advisor.

Before Zenefits, Kevin was the marketing leader at HireVue acquired by Carlyle Group, Taleo  – acquired by Oracle, and Vurve acquired by Taleo.

In this episode, we discuss:

  • How Kevin is building a modern marketing team at Zenefits, what patterns he’s noticed when entering high-growth companies, how he works out what capabilities are needed, and the skills Kevin looks for;
  • How marketing, product and sales can work effectively together, how the modern CMO needs to work with all exec counterparts, and how to go about it;
  • Kevin’s new book ‘People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce’, co-authored with Jay Fulcher and Tracy Cote;
  • What People Ops is, why it matters, and what it means for CMOs and CCOs; and 
  • What you can do right now to increase motivation and productivity of your team by applying some strategies from the book.

Enjoy the show.


Contact Kevin Marasco

  • Find Kevin on LinkedIn and mention you heard him on the podcast. Find out more about Zenefits.

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.