CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


30. How brands and CMOs can be successful when entering Asia

Natalie Truong shares the dos and don’ts when marketing in the distinct regions of Asia.

Natalie recently moved from Melbourne to Hong Kong and leads a hub and spoke marketing team at Mercer covering 18 different markets across the Asia, Middle East and Africa (AMEA) region.

In this episode, we discuss:

  • How brands can successfully enter markets in Asia, and how CMOs that are moving to this region, or managing teams in this region can be successful;
  • Natalie’s personal experience and the adjustments Natalie had to make to her own leadership style and her expectations of how fast things might move;
  • How to educate the global head office, and adjust your marketing strategy based on the unique dimensions of each market in terms of maturity, culture, tech adoption and major platforms, ecosystems and channels used;
  • Important insights on what to measure and what not to measure in each market;
  • How Natalie has structured her team, what unique capabilities exist in this region, and which capabilities she’s looking to build in her team; 
  • How Natalie is looking to develop her team in the areas of speaking up and communicating verbally; and 
  • The strategies to make sure that ‘yes’ actually means yes when you’re dealing with marketers and business leaders in this region.

Natalie has a stellar track record in financial services having worked at CPA, ANZ Bank, Bank of Melbourne, before holding multiple roles at Mercer- a global management organisation, with 25,000 colleagues in 43 countries, part of a Marsh McLennan group which has revenues in the billions.

Enjoy the show.


Contact Natalie Truong

  • Find Natalie on LinkedIn and mention you heard her on the podcast. Find out more about Mercer.

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.