CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


39. Holly Ransom discusses her new book The Leading Edge

How to develop a creative, agile, inclusive, risk-taking marketing team culture.

Holly Ransom, CEO and Founder at EMERGENT, joins us on this episode. Holly is author of the book, The Leading Edge: Dream big, spark change and become the leader the world needs you to be, which is discussed throughout the interview today.

In this episode, we discuss:

  • What you can do to reinvigorate the curiosity and creativity within your team;
  • How to embrace diversity from all angles in your life, your work and in your team;
  • The importance of asking the question “whose view haven’t I got?” – why diversity is powerless without inclusion, and how to create psychological safety for your team;
  • The need to unlearn for us to make space to learn what we need to thrive into the future; and
  • A reminder to explore our own purpose and our own inner why in order to use our position as marketing leaders to make lasting change. 

Holly is a globally renowned content curator, powerful speaker and master interviewer, who has interviewed the likes of Barack Obama, Michelle Obama, Richard Branson, Billie Jean King, Condoleezza Rice, and the world’s first humanoid robot, Sophia. 

Holly was named one of Australia’s most influential women by the Australian Finance Review, was Richard Branson’s nominee for Wired Magazine’s Smart List future game-changers to watch, and was also awarded the US embassy’s Eleanor Roosevelt Award for leadership excellence in 2019. 

The interview only touches on the many lessons, theories, frameworks and stories in Holly’s book, so I do encourage you to buy a copy of Holly’s book, you will not regret it. Alternatively, you can listen to the audio book, narrated by Holly.

Enjoy the show!


Contact Holly Ransom

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.