CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


27. How to speak the language of your devs to build trust and achieve more

We demystify front-end from full-stack, DevOps to Agile.

The purpose of this episode is to help you understand more about your developers and development teams. We dive into a variety of related topics, including:

  • The changing role of developers:
    • Web vs software developers;
    • Front-end vs back-end vs full-stack developers;
    • Critical roles of a development team; and
    • An overview of languages used by different developers.
  • How CMOs can get the best from their development teams:
    • Cross-functional team design;
    • DevOps vs Agile;
    • Various concepts such as cloud computing, Serverless and infrastructure by code; and
    • Other tips to get the best from your development teams.
  • Leveraging technology better:
    • How CMOs should be thinking about technology and where to start;
    • How to build stronger relationships with IT, vendors and consulting companies; and
    • How companies and developers with outdated languages can manage a two tier economy.

This one does get a little technical, but we have notes available via our website

e. Look out for this episode and download the notes. Enjoy the episode.


Contact Hamish Tedeschi

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.