CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.

Share:

27. How to speak the language of your devs to build trust and achieve more

We demystify front-end from full-stack, DevOps to Agile.

The purpose of this episode is to help you understand more about your developers and development teams. We dive into a variety of related topics, including:

  • The changing role of developers:
    • Web vs software developers;
    • Front-end vs back-end vs full-stack developers;
    • Critical roles of a development team; and
    • An overview of languages used by different developers.
  • How CMOs can get the best from their development teams:
    • Cross-functional team design;
    • DevOps vs Agile;
    • Various concepts such as cloud computing, Serverless and infrastructure by code; and
    • Other tips to get the best from your development teams.
  • Leveraging technology better:
    • How CMOs should be thinking about technology and where to start;
    • How to build stronger relationships with IT, vendors and consulting companies; and
    • How companies and developers with outdated languages can manage a two tier economy.

This one does get a little technical, but we have notes available via our website

e. Look out for this episode and download the notes. Enjoy the episode.

References

Contact Hamish Tedeschi

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!

Share:

About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.