CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


Thumbnail Grayson Campbell

72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut

In this episode,  you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing.

Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes  the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought that was impressive – consider that at the same time, the team re-platformed their marketing engagement platform in three weeks (a major project that can typically take 6-12 months).

Grayson walks us through the challenges, learnings and strategies of Agile Implementation at PaperCut and makes a compelling case as to why modern marketing teams need to rethink the way they work to enhance productivity and deliver more customer value and business growth.

If you’re a marketing leader aiming to enhance your team’s performance and drive unparalleled results, this episode offers invaluable insights.

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
  • Discover how Ty can help your marketing team triple team productivity and boost staff engagement with Agile Marketing 
  • Connect or Follow Ty on LinkedIn – and mention that your’e a listener of the Pod.

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This podcast was produced by Ty Hayes and edited by Clare Ryan.


About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.