CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


70. How to triple the experiment velocity of your marketing team and drive thousands of new leads

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four growth hacking principles and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals:

  • The drivers for Growth Hacking at Curtin University during Ty’s tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector.
  • How he structured an effective growth team, the essential skill sets needed, and the importance of cross-collaboration.
  • How the 4 growth hacking principles of Analyze, Ideate, Prioritise and Test were applied to increase conversion of the Bachelor of Commerce at Curtin University 
  • The incredible results and achievements that the Curtin Marketing team achieved as a result of applying Growth Hacking principles.

This episode is a must-listen for marketing leaders seeking to increase your experimentation and accelerate growth.



Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
  • Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing 
  • Connect or Follow Ty on LinkedIn – and mention that your’e a listener of the Pod.

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This podcast was produced by Ty Hayes and edited by Clare Ryan.


About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.