CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


69. The first 12 months in a CMO role, with Bev Bury CMO at Flinders University

In this episode, you will discover:

  • A game plan to approach your first 12 months in a CMO role.
  • How CMO Bev Bury realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she’s added to the team from CX to marketing automation.
  • The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team.

We hope you enjoy listening.


Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
  • Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
  • Connect or Follow Ty on LinkedIn – and mention that your’e a listener of the CMO Leadership Podcast.

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This podcast was produced by Ty Hayes and edited by Clare Ryan.


About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.