CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


agile marketing Uni SA

66. Agile Marketing in action: UniSA’s marketing transformation

This episode dives into the University of South Australia’s (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover:

  • How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment
  • The strategies that ensured Agile methods became ingrained and the valuable lessons learned.
  • The empowering impact of Agile, enabling faster response to change, managing multiple priorities and slashing time to market by up to 3x.

You will get a CMO perspective from Sarah on Agile Marketing and an on-the-ground and tools perspective from Tim who was the tech and agile lead on the rollout.  These two valuable perspectives are relevant whether you’re just considering implementing agile marketing or you’re some way down the track.

We hope you enjoy the show.

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. 
  • Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing 
  • Connect or Follow Ty on LinkedIn – and mention that you’re a listener of the Pod.

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This podcast was produced by Ty Hayes and edited by Clare Ryan.


About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.