CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


agile marketing lean marketing

65. Optimising marketing teams: Lean marketing vs Agile marketing approaches


In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing.

The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education.

Ty explains how these methods address the challenges of overloaded marketing teams and Brooks law’s impact on team complexity.

The episode distinguishes between Lean Process Redesign’s emphasis on streamlining current processes to remove waste and Agile Marketing’s focus on small, cross-functional teams delivering incremental customer value through feedback.

It concludes with additional resources for implementing these techniques and the importance of continuous optimisation whether in Lean or Agile frameworks.

If you’re looking for ways to help your marketing team do more with less, feel less overwhelmed and increase their productivity – then be sure to tune in.


Additional Resources

See Episode 26. How to overcome resource constraints and get to market faster – for more on what Lean Process Is and how to implement it in your team.

See Episode 54. How Agile Marketing Drives Customer Centricity – for more on the benefits of Agile Marketing with real-world results.


Need help optimising your marketing team?
Ty works with marketing teams like yours to help increase team productivity, engagement and effectiveness. Find out more about Growth Generator’s Flow services and how Ty can help you implement what you learn in today’s episode.


This podcast was edited by Clare Ryan.


About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.