CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


61. Design your marketing team structure to fit your company’s growth stage

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. 

In this episode, we discuss: 

  • Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.  
  • The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question – how to design a marketing team structure and how this should change as a company scales.
  • Jonathan shares the three company growth stages identified in the report – early, developing and mature and the characteristics associated with these. 
  • Jonathan explains the typical marketing team structures, responsibilities and leadership profiles associated with the three company growth stages.
  • How CMOs can lead an upward company growth stage transition including common traps to avoid.  
  • How the company growth stage can be a useful consideration for marketing professionals and leaders considering the best-fit roles for them.
  • How AI is having an impact on marketing team design and structure. 


Enjoy the show!

P.S. – As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 


Contact Jonathan

  •   Find Jonathan on LinkedIn and mention you heard him on the podcast. 

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn.

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This podcast was produced by Ty Hayes and edited by Clare Ryan.





About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.