CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


60. Leading a Hypergrowth Marketing Team


Shay Howe shares the strategies and tactics he uses to drive results within a hypergrowth marketing team in his role as CMO at ActiveCampaign.

Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign.

In this episode, we discuss: 

  • Shay’s leadership strategies and approaches to leading a marketing team at a hyper-growth company. 
  • How the marketing team is structured including the sub-teams within the three pillars of  (1) Demand (2) Brand (3) Partnerships.
  • Agile Marketing practices used at ActiveCampign. Shay shares a specific example of how Agile Marketing helped activate a target e-commerce vertical. (Find out how Growth Generators can help your team implement Agile Marketing)
  • The role of the Marketing Operations function within the team and how it has been leveraged to optimise value.  
  • How AI, data and analytics as well as customer interactions are used to inform marketing activities and strategy as well as drive customer centricity.

 Though the ActiveCampaign marketing team are operating within a hyper-growth organisation, we are confident that the tips, reflections and strategies that Shay shares will be relevant to any modern marketing team no matter the size. 

Enjoy the show!

P.S. – As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with, with all the tips and strategies laid out in an easy-to-read format. 


Contact Shay

  •   Find Shay on LinkedIn and mention you heard him on the podcast. 

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn.

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This podcast was produced by Ty Hayes and edited by Clare Ryan.


Thank you and enjoy the show!



About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.