CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.

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59. Why you need a Marketing Operations team and how to build one

Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode today.

In this episode, we discuss: 

  • What Marketing Operations is and how it can turbocharge a marketing team’s go-to marketing strategy and help drive revenue
  • Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential
  • How to grow and scale a Marketing Ops team from small 1-3 person team to a fully loaded team of 15-20+ people
  • What CMO’s should look for when looking to hire a full package marketing ops lead. 
  • Mike’s thoughts on the future of AI and how Marketing Ops are well-positioned to harness this.

 

If you are considering incorporating more firepower into your team by optimising how your team interacts with systems, technology and data – a Marketing Ops function could be what you need. This episode may provide some useful strategies and thought-starters on how you can do this.

 

Enjoy the show!

 

P.S. – As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 

References

 

Contact Mike

 

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformational framework. Follow or connect with Ty on LinkedIn

 

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This podcast was produced by Ty Hayes and edited by Clare Ryan.

 

 

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.