CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


58. Marketing Team Redesign and Agile Marketing Implementation


Sheena Sudra and Gemma Gray from Keypath Education join us on this episode. 

In this episode, we discuss: 

  • The extensive process that Sheena undertook to reimagine and re-design her marketing team including current state analysis, problem/opportunity identification and crafting future state  design principles.
  • How Sheena engaged the team and executive along the re-design process to get their buy-in and insights.
  • How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this.
  • The incredible results Keypath has achieved (and challenges they have had to overcome!) with the new team structure complemented by an agile implementation.


Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share!

According to a recent Gartner study, Seventy-five percent of CMOs are facing increased pressure to “do more with less” to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result.  (Gartner 2023 CMO Spend and Strategy Survey)

 So, this episode may provide some useful strategies and thought-starters on how you can do this.

Enjoy the show!




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This podcast was produced by Ty Hayes and edited by Clare Ryan.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.