CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.

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58. Marketing Team Redesign and Agile Marketing Implementation

 

Sheena Sudra and Gemma Gray from Keypath Education join us on this episode. 

In this episode, we discuss: 

  • The extensive process that Sheena undertook to reimagine and re-design her marketing team including current state analysis, problem/opportunity identification and crafting future state  design principles.
  • How Sheena engaged the team and executive along the re-design process to get their buy-in and insights.
  • How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this.
  • The incredible results Keypath has achieved (and challenges they have had to overcome!) with the new team structure complemented by an agile implementation.

 

Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share!

According to a recent Gartner study, Seventy-five percent of CMOs are facing increased pressure to “do more with less” to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result.  (Gartner 2023 CMO Spend and Strategy Survey)

 So, this episode may provide some useful strategies and thought-starters on how you can do this.

Enjoy the show!

 

References

 

Find out more about Keypath Education

Contact Growth Generators

 

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This podcast was produced by Ty Hayes and edited by Clare Ryan.

Thank you and enjoy the show!

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.