CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.

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Jessica Gilmartin podcast artwork

57. The First 90 Days with the CMO of Calendly

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss:

  • How Jessica built trust within her marketing team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share)  her work plans and objectives.
  • How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally.
  • How Jessica significantly improved strategic and team alignment by collaboratively facilitating the creation of a set of OKRs within the marketing department. Jessica provides a sample of OKRs used within the Calendly marketing team. 
  • The overall marketing team design at Calendly and how Jessica’s prior experience in creating a  product-led growth business positioned her to lead the team as CMO.
  • Jessica explains her clear and logical two-step decision-making process when deciding whether to go in-house or outsource certain resources to agencies. 
  • The crucial role that marketing plays in supporting customer retention efforts and how Jessica’s team works with sales to ensure this support is nurtured.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.