CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.

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56. Agile Marketing Success Factors

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast 

In this episode, we discuss all things Agile Marketing including: 

  • Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years
  • The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing
  • The importance of self-empowerment in the team
  • The role of agile software and what to consider when choosing a tool
  • The watch-outs and mistakes that most teams make when getting started with agile marketing
  • The keys to a successful Agile Marketing rollout
  • The imperfect nature of Scrum and how perfectionism can be the enemy of any Agile implementation.

Frank is a pioneer in Agile Marketing, having hosted his podcast since 2010. He has rolled out Agile Marketing in many different incarnations for team sizes in multiple technology companies.

Enjoy the show!

References

Contact Frank Days

 

Contact Growth Generators


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This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Thank you, and enjoy the show!

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.