CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


54. How Agile Marketing Drives Customer Centricity


Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners.

In this short 22 minute episode we discuss all things Agile Marketing including: 

  • How Ty’s implementation of Agile Marketing as CMO at Curtin University led to his team being awarded the number 1 marketing team in Australia. 
  • Ty summarises the key outcomes of implementing Agile Marketing at Curtin University – including how it was used for large-scale event planning and implementation.
  • How Ty has nurtured customer centricity in his previous role as a CMO and as Director at Growth Generators. 
  • The 3 most common pitfalls marketing team face when implementing Agile Marketing


P.S. – As always, we have detailed notes available for this episode. To access these, download the PDF summary notes of our conversation, with all the tips and strategies laid out in an easy-to-read format. 


Contact Ty and Growth Generators

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This podcast was produced by Ty Hayes and edited by Lewis Hallam.


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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.