CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


53. How to build a strong marketing team culture and land your dream job with Erik de Roos

Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC)  joins us on this episode.

this episode, we discuss:

  • Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC
  • The metrics that SATC uses to measure its success – especially in relation to team culture and development
  • Measures that Erik and his team have taken to improve culture and team performance including participating in the High-Performance Marketing Teams Workshop by Growth Generators
  • Tips to help your team find meaning in what they do and drive alignment throughout your marketing team
  • The importance of building a strong first team
  • The value of authentic leadership
  • The unique challenges of delivering marketing services within a state tourism body
  • Erik’s genuine love for South Australia and how he has fulfilled his 20-year-long goal to have a role that allows him to showcase and promote its beauty to the nation and the world




Contact Erik de Roos

  • Find Erik on LinkedIn and mention you heard him on the podcast. Find out more about


Contact Growth Generators

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This podcast was produced by Ty Hayes and edited by Lewis Hallam.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.