CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


25. Jac Phillips on doing more with less and the importance of leadership

High performance and creativity without big budgets or big teams.

Prior to Visa, Jac had an illustrious career in financial services with Bank of Melbourne, ANZ Bank, and also spent time with IBM. Jac is also a Marketing Advisory Board member with Deakin Uni, and has been recognised in the Asia Top 50 Women Leaders by World Federation of Marketing Professionals.

This episode explores two critical topics:

  • How to do more with less including the importance of prioritisation; and
  • Jac’s leadership lessons and the value of coaches and mentors for marketing leaders.

There are also fantastic examples and tips in this show about:

  • Creating platforms vs. campaigns and purpose led business strategies that other parts of the organisation can rally around;
  • Leveraging an entire organisation to advocate and amplify your brand;
  • Mutual, value creation partnerships;
  • Using owned assets to sell media;
  • Importance of thought leadership and social media;
  • Harnessing the full strengths and experiences from your team; and
  • There are also some beautiful leadership lessons to take on board.

Jac’s energy and enthusiasm for marketing and leadership is infectious, if you’re grappling with how to do more with less and punch above your weight as a team, and you want some leadership tips to keep charging ahead – then please tune in and enjoy the show.


Contact Jac Phillips

  • Find Jac on LinkedIn and Instagram. Make sure to mention you heard her on the podcast. 

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a review!


About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.