CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


24. Andrea Fryrear reveals the State of Agile Marketing

Has Agile Marketing reached its tipping point?

Andrea Fryrear – President and Co-founder of AgileSherpas and Agile marketing author joins us on this week’s episode.

Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing roles including content strategists, content marketer, project manager, and editorial assistant for both brands and agencies. But once she discovered Agile ways of working, Andrea has never looked back. 

We dive deep into the fourth Annual State of Agile Marketing report by AgileSherpas and Forrester released in 2021. This study of almost 600 marketing teams reveals the current state of Agile marketing. There are some fascinating insights in the study into:

  • Why teams embraced Agile marketing;
  • What benefits teams are seeing;
  • What barriers teams are facing;
  • Which frameworks Agile teams are using; and 
  • How leaders and teams are supporting and embedding the change. 

Of note is more than 50% of survey respondents are now using Agile marketing compared to a traditional or ad hoc approach to marketing and the level of urgency and importance being placed on Agile has increased. Some of the benefits are also huge with teams reporting greater responsiveness satisfaction, alignment with business objectives and less friction with other teams. 

If you’re not yet using Agile marketing, then tune in to find out why and how you can get on board. And if you’re already on the journey, you’ll also be able to see how you’re measuring up and find out what you can do next to get the most value from Agile marketing. 

Enjoy the show.


Contact Andrea Fryrear

  • Find Andrea on LinkedIn and mention you heard her on the podcast. Find out more about AgileSherpas where you can access a free chapter of her book ‘Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization’, the 4th Annual State of the Agile Marketing Report and more!

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.