CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


23. How to generate growth by focusing on CX, loyalty and omnichannel marketing with Joel Goodsir

Inspirations Paint CMO shares how empathy with franchisees and customers has helped him play the long game.

Joel was ranked the #9 CMO in the CMO50 in 2020, and apart from his role at Inspirations Paint, Joel is also Chair of the University of Newcastle’s External Advisory Board for the Marketing.

In this episode, we discover:

  • Some of the intricacies, challenges and opportunities inherent when working in a marketing role in a franchise;
  • How Joel has changed their targeting strategy, built out their tech stack and have started delivering on an omni-channel CX strategy;
  • How Joel has built an E-commerce offering in the home improvement space which is currently unrivalled;
  • How Joel has structured his team; and 
  • How Joel has continued to lead the charge and drive growth from 90 million to almost $500 million during his tenure.

Inspirations Paint is Australia’s largest network of paint stores, a franchise with more than 130 stores across Australia.

If you would prefer to watch these episodes, make sure to check out our new YouTube channel!

Thank you and enjoy the show.


Contact Joel Goodsir

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.