CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


22. Become a smarter marketer with author Dan White

Discover the marketing strategy frameworks every marketer needs.

Dan White, author of The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies, has spent 30 years learning what makes businesses successful, fueled by compelling brands, effective communications, customer-centric innovation and motivated teams. Dan is also one of the architects of BrandZ, the world’s leading brand equity development system.

This book is a must-have for any marketeer – whether you’re a CMO, marketing manager, or aspiring marketer. This is the handbook you need on your desk to help you tackle any marketing challenge you face. It contains dozens of hand-drawn illustrations of classic and contemporary of classic marketing frameworks and strategies such as:

  • Market research’s role through the planning cycle;
  • Using insights to increase sales and reduce costs;
  • Brands punching above their weight (share of consideration vs. share of market);
  • Business KPI pyramid (a personal favourite);
  • Estimating returns from marketing;
  • Ansoff’s growth strategy matrix;
  • Central vs. local marketing responsibilities;
  • The brand PINATA;
  • BCG brand portfolio matrix;
  • Burst vs. drip media spend analysis;
  • Generating great innovation ideas;
  • Traditional vs. Agile development; and
  • Media priority matrix.

Enjoy the show.


Contact Dan White

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.