CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


20. How to increase your influence to increase your impact with Josh Steimle

Author and entrepreneur Josh Steimle shares the 7 systems of influence.

Josh has written over 300 articles for the likes of Forbes and Entrepreneur magazine, he’s been a TedX speaker, and he’s the author of the book Chief Marketing Officers at Work, where Josh interviewed 30 leading CMOs from companies like PayPal, Target, Zendesk, GE and Nestle.

Josh is also the founder of MWI – a marketing agency he founded back in 1999, as well as a research assistant at Harvard Business School and the founder and CEO of 7 Systems.  

In today’s episode, we discover:

  • Josh’s book – Chief Marketing Officers at Work;
  • The changing remit of CMOs and the makeup of a modern, influential, marketing leader;
  • How CMOs can build influence and leverage it to make good things happen; and 
  • Josh’s 7 Systems of Influence and how you can apply them to increase your ability to influence others at work.

Enjoy the episode!


Contact Josh Steimle

  • Find Josh on LinkedIn and mention you heard him on the podcast, or visit his website.

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.