CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


16. Valuable content and a thriving community – how Nadia Cameron built CMO Australia

Founder and editor of CMO Australia reveals the strategy behind its success.

CMO Australia is the go-to-source in Australia for industry related news on marketing and technology leadership. Nadia also established the CMO50 in Australia which recognises the top 50 CMOs in the country, and events such as CMO Momentum. Nadia has created and connected a thriving community of CMOs in Australia and helped raise the profile of the industry and the peers within it. 

There was so much covered in this episode that we have split it into two parts. In part 1 we discuss: 

  • Nadia’s story and how she’s built CMO into the powerhouse title that it is today;
  • Where the idea of CMO originated from;
  • How from a seed of an idea Nadia created a content strategy and executed it to a tee; and
  • How CMOs can think more like publishers.

Make sure to tune into part 2 next week to learn how the remit of the modern-day CMO has changed in the past few years, what the top 5% of CMOs do differently and more. You’re not going to want to miss either episode, so if you haven’t already make sure you hit subscribe and enjoy the show.

Contact Nadia Cameron

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.