CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


11. Building a commercially focused B2B marketing team inside one of Australia’s first tech Startups

Darren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode.

Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne. 

In this episode we discuss:

  • What to do when you have to restructure two marketing teams into one due to a merger;
  • The importance of being human and bringing staff on the journey;
  • The importance of building the brand and achieving brand consistency;
  • How to include the customer in your marketing and becoming more customer-centric;
  • The importance of setting the right goals and measuring the right things to help the team become more commercially focused; 
  • Changing the conversation in the business about the impact that marketing has on organisational results;
  • How to increase the capability of a team around B2B marketing;
  • How to reorganise a team from a really flat structure to a new structure built around capability and workflow; and
  • Leadership strategies to empower your team, clear roadblocks, free up time and create a climate where staff are encouraged to move fast and innovate.

TechnologyOne is one of Australia’s first tech start-ups. It is a Global Saas ERP company that’s listed in the top ASX 150 companies in Australia with a market cap of nearly $3 billion.

Darren is a really energetic and passionate guest with great marketing and technology insight so it is definitely worth listening to this episode.


Contact Darren Needham-Walker

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.