CMO Leadership with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.


10. How to use SMART Work Design to help your team thrive in the Future of Work with Prof. Sharon Parker

In this week’s episode, you hear from Sharon Parker, Director of the Centre for Transformative Work Design at Curtin University. 

Sharon is a highly distinguished Professor of Organisational Behaviour and an ARC Laureate Fellow. In 2019, she was named among the world’s most influential Scientists by the Web of Science Group.

In this episode, we discuss:

  • The ‘future of work’ – how digitisation and automation are impacting on jobs and skills of the future;
  • The responsibility managers have to use technology as a force for good and not evil;
  • The concept of ‘work design’ and the ‘SMART’ work design framework that Sharon has developed; and
  • What managers can do to become better remote managers.

To find out why Sharon is so well regarded and to get the practical tips you can use to better design work for your team, make sure to listen to this episode.


Contact Sharon Parker

Contact Growth Generators

  • Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn.

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About the Show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team’s performance to drive unparalleled results.

Tune in to:

  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.