Lean Mean Marketing Teams with Ty Hayes

Lean Mean Marketing
with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.


Latest Episodes

Lean Mean Marketing Teams with Ty Hayes

April 27, 2021

20. How to increase your influence to increase your impact with Josh Steimle

Author and entrepreneur Josh Steimle shares the 7 systems of influence.

April 20, 2021

19. Why creative risk-taking is the best insurance policy with Brent Smart, CMO at IAG

Former Agency CEO turned CMO, Brent Smart, reveals how to nurture creativity and build an award-winning marketing team.

April 13, 2021

18. The 5 must-have team competencies for standout marketing with Stacey Danheiser

Author Stacey Danheiser shares the VALUE framework from her new book Stand-out Marketing.

April 1, 2021

17. What the top 5% of CMOs do differently

Nadia Cameron reveals the changing CMO remit and what separates the best from the rest.

March 29, 2021

16. Valuable content and a thriving community – how Nadia Cameron built CMO Australia

Founder and editor of CMO Australia reveals the strategy behind its success.

March 23, 2021

15. How Ryderwear’s CMO helped drive 150% revenue growth in 12 months

Mal Chia shares how measuring what matters can fuel explosive growth.

March 16, 2021

14. Designing and leading the CX function inside Flybuys- the No.1 Loyalty program in Australia

Flybuys is consistently rated by customers as Australia’s most popular loyalty program, with over two thirds of Australia active in the program, 20 coalition partners and over one billion personalised emails sent out per year. 

March 9, 2021

13. Aligning marketing teams and embracing diversity with Malini Sietaram

What do you get when you cross a marketing leader with a passion for marketing, marketplaces, fashion and fintech? The answer is Malini Sietaram – Chief Revenue Officer and CMO at Brighte.

About the show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.