Lean Mean Marketing Teams with Ty Hayes

Lean Mean Marketing
Teams
with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

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Latest Episodes

Lean Mean Marketing Teams with Ty Hayes

March 23, 2021

15. How Ryderwear’s CMO helped drive 150% revenue growth in 12 months

Mal Chia shares how measuring what matters can fuel explosive growth.

March 16, 2021

14. Designing and leading the CX function inside Flybuys- the No.1 Loyalty program in Australia

Flybuys is consistently rated by customers as Australia’s most popular loyalty program, with over two thirds of Australia active in the program, 20 coalition partners and over one billion personalised emails sent out per year. 

March 9, 2021

13. Aligning marketing teams and embracing diversity with Malini Sietaram

What do you get when you cross a marketing leader with a passion for marketing, marketplaces, fashion and fintech? The answer is Malini Sietaram – Chief Revenue Officer and CMO at Brighte.

March 2, 2021

12. How to tame your Frankenstructure

Host Ty Hayes addresses the monster in the room that plagues many marketing teams – the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams.

February 23, 2021

11. Building a commercially focused B2B marketing team inside one of Australia’s first tech Startups

Darren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode.

February 16, 2021

10. How to use SMART Work Design to help your team thrive in the Future of Work with Prof. Sharon Parker

In today’s episode of Lean Mean Marketing Teams you hear from Sharon Parker, Director of the Centre for Transformative Work Design at Curtin University. 

February 9, 2021

09. Spotify’s product marketing success and culture of innovation with Lotte Spencer (Part 2)

This episode is Part 2 of our interview with Lotte Spencer, Global Director of Consumer Product Marketing at Spotify.

February 2, 2021

08. Spotify’s product marketing success and culture of innovation with Lotte Spencer (Part 1)

Welcome to another episode of Lean Mean Marketing Teams hosted by Ty Hayes. On this episode, we are joined by our guest Lotte Spencer, Global Director of Consumer Product Marketing at Spotify.

12. How to tame your Frankenstructure

Host Ty Hayes addresses the monster in the room that plagues many marketing teams – the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams.

About the show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.