Lean Mean Marketing Teams with Ty Hayes

Lean Mean Marketing
Teams
with Ty Hayes

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

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Latest Episodes

Lean Mean Marketing Teams with Ty Hayes

December 14, 2021

41. A better way to develop your go to market strategy

Christina Del Villar, author of Sway, shares the G.R.I.T. Marketing Method.

November 30, 2021

40. Inside the mind of a CX & UX Analyst

How to hire the best and set them up for success.

November 17, 2021

39. Holly Ransom discusses her new book The Leading Edge

How to develop a creative, agile, inclusive, risk-taking team culture.

November 2, 2021

38. How to create a customer-centric culture and build organisational CX capability

PwC Partner and Experience Consulting Leader, Guy Parsonage shares his CX insights.

October 19, 2021

37. How to compete against Amazon by playing a different game

Steffen Daleng, CMO of Booktopia, Australia’s largest online bookstore joins us on this episode to talk about the changing role of marketing.

October 5, 2021

36. How to lead your team through turbulent times with Cathay Pacific CMO

Why customer and employee empathy is the key.

September 21, 2021

35. How this uni used its challenger status to rebrand and rebuild

Murdoch Uni CMO shares his free thinking on branding and team design.

September 14, 2021

34. Why building an authentic brand pays off in e-commerce

Adore Beauty CMO reveals how they created a #1 podcast and their data-driven approach to growth.

12. How to tame your Frankenstructure

Host Ty Hayes addresses the monster in the room that plagues many marketing teams – the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams.

About the show

In today’s fast paced world, your team is your ultimate competitive advantage. Join Ty each week to discover the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.