CMO Leadership Podcast with Ty Hayes

Lean Mean Marketing
Teams
with Ty Hayes

Dive into the insights and strategies of award-winning Chief Marketing Officer (CMO), Ty Hayes and leading CMO's and experts.

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Latest Episodes

Lean Mean Marketing Teams with Ty Hayes

May 23, 2024

70. How to triple the experiment velocity of your marketing team and drive thousands of new leads

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four growth hacking principles and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers […]

May 17, 2024

69. The first 12 months in a CMO role, with Bev Bury CMO at Flinders University

In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How CMO Bev Bury realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she’s added to the team from CX to marketing automation. The strategies and techniques Bev implemented […]

May 8, 2024

68.The surprising key component of high-performance marketing teams | Discover the must-have ingredient for an innovative, collaborative, effective team

 In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a marketing team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear […]

April 30, 2024

Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at University of South Australia

Sarah Cutbush, UniSA’s Chief Marketing and Communications Officer shares her marketing leadership experience and insights

April 17, 2024

66. Agile Marketing in action: UniSA’s marketing transformation

How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment

April 9, 2024

65. Optimising marketing teams: Lean marketing vs Agile marketing approaches

How to help your marketing team do more with less and be more effective

March 14, 2024

63. Introducing CMO Leadership | How top CMO’s build high-performing teams

Ty introduces the new podcast title and format including who it is for and why you should tune in.

About the show

Are you striving to build a high-performance marketing team that accelerates growth for your organisation?

This podcast is designed specifically for marketing leaders seeking to optimise their team's performance to drive unparalleled results.

Tune in to:
  • Unlock secrets from top CMO's on how they've crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that can triple team productivity and slash time to market
  • Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement.
  • Gain insights from interviews with leadership experts and authors, and marketing leaders from accross all industries including Uber, ABC, Calendly and EY.

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  • Unlock secrets from top CMO’s on how they’ve crafted dynamic marketing team structures and built modern capabilities
  • Discover agile marketing practices that dismantle team siloes and boost efficiency

Your Host – Ty Hayes

Ty is an award-winning former CMO turned business founder, who built and led the #1 marketing team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50) whilst CMO for a global university. Ty now hosts this podcast and runs Growth Generators with the mission to help CMOs build modern marketing teams that drive growth.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.