Lean Marketing

Stage 3

Triple team productivity and boost staff engagement I Agile Marketing I Lean Marketing I High-Performance Marketing Teams

Here’s what you get with our
Lean Marketing services:

Optimise

Brief consultation to help you decide which processes to map and who to involve

Workshops with key stakeholders where you'll learn and apply the techniques of Lean Marketing

A basic analysis of the potential efficiency gains such as time saved or steps removed

A new-found shared understanding of each process by all involved stakeholders

A set of optimised process maps for your organisation to implement

Successfully implement Lean Marketing  and start improving
the EX for your team, and the CX for your customers.

Why you need Lean Marketing

Lean Marketing improves the experiences of both the customer and employee by reorganising process flows to deliver more customer value and banish inefficiency.

There are clunky processes, disconnected systems, and siloed departments in most organizations. Together these three negative elements create a poor employee experience (EX).

This poor EX usually translates into a poor customer experience (CX).

From a marketing standpoint, it can also create delays for campaigns, website launches or even issues around stakeholder management. These delays cost you reputation, results, and revenue.

Poor processes can also be an impediment to becoming an agile marketing team. That’s why you need Lean Marketing to redesign your processes in order to remove roadblocks and release the full potential of your team

What our client says

Bev Bury
Director of Marketing Operations, University of Adelaide

This is what lean process redesign with Growth Generators looks like…

…a ton of butchers papers, hundreds of sticky notes and a lot of brain work. It was an intense few days BUT was so worth the time and energy because “you can’t fix what you can’t see”.

The outcome? Shared understanding, better alignment and leaner and more efficienct workflows. 👊🏼

What our client says

Bev Bury
Director of Marketing Operations, University of Adelaide

This is what lean process redesign with Growth Generators looks like…

…a ton of butchers papers, hundreds of sticky notes and a lot of brain work. It was an intense few days BUT was so worth the time and energy because “you can’t fix what you can’t see”.

The outcome? Shared understanding, better alignment and leaner and more efficienct workflows. 👊🏼

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Visualise:

First visualise your current process, “you can’t fix what you can’t see”

Analyse:

Then analyse your process flow and look for inefficiencies such as bottlenecks, unnecessary steps, approval loops, multiple handoffs and queues

Optimise:

Finally, you optimise the process flow to be leaner and more efficient to deliver better employee and customer experiences

Co-design new solutions and build stronger relationships with Lean Marketing

The improvements you can make by reviewing your existing processes, end-to-end, through bringing all your stakeholders together and collaborating are amazing.

There are many ‘aha’ moments as your team members find out exactly what happens when they pass the baton in a process.

The new solutions to existing challenges can be inspiring and insightful. Your team will leave more informed and positive about the changes they’ve helped create.

You can also involve your agencies to streamline the process of getting your campaigns to market.

I’m ready to get started with Lean Marketing

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