Confidence doesn’t come from knowing it all within a marketing teams, it comes from knowing you have the agency to learn what you need to know, when you need to know it.
In marketing the world advances so fast it’s neck-snapping.
From NFTs, to the metaverse, to the impact of the next iOS change. There’s always something new to learn within marketing teams.
If we’re not careful, we can feel like a fox chasing 20 rabbits. Flash goes another white tail.
As a leader, we often think we must know everything. If we don’t we’ll get found out.
We’re the boss. That’s why they pay us the big bucks. To know everything, right?
Maybe in the industrial era on the factory floor. But not in the knowledge economy.
The boss who has all the answers hasn’t hired well enough.
So please, give yourself a break.
You don’t need to know it all.
You just need to hire the right people and strategically fit them together like a jig-saw puzzle.
Then let them have at it, and educate you and each other along the way.
And remember knowing enough to be dangerous is good when you have a team who collectively knows more than enough to be deadly.
So the next time you feel your heart racing because you don’t know the answer, take a breath, and ask your marketing teams what they think.
They’ll appreciate this on two levels – you’re asking for their opinion and expertise, and you’re being authentic. They can spot bluffers a mile away.
Then if you feel like you need it, do some intentional learning after the meeting.