Align

Step 1

We help you create an OKR marketing strategy (OKR = Outcomes and Key Results) that
syncs with your organisational strategy, sets clear KPI's and creates purpose, empowerment
and alignment in your marketing team.

Here’s what you get in our
Align stage

Stage 1

We gather a picture of the current state by synthesising organisational and team-level strategies, associated documentation and data.

We facilitate collaborative discussions to generate key inputs that are used to create a strategically aligned and results-focused marketing strategy.

Work with you to develop an OKR marketing strategy that demonstrates how marketing will drive key organisational outcomes.

You’ll leave with a plan-on-a-page OKR Marketing strategy that sets your team on a direct course to success and leaves nothing to chance.

Doors swing open

You’re no longer pigeon-holed into ‘comms’ and avoid the worst-case scenario of being labelled ‘the colouring-in department’. Instead, you get the ear of the CEO. Funding becomes easier. Doors swing open throughout the organisation.

Growth Orchestrators

You and your team are seen as the growth
orchestrators you truly are – and were always meant to be – as you work across the business and all 4 Ps to create tangible customer and organisational value.

High-Performance teamsstatus

To earn this high-status for you and your team, you must tightly align the marketing strategy to the corporate strategy. It should be crystal clear to the team, the CEO, and the board how the
marketing strategy’s execution drives a direct impact against the objectives and key results for the organisation.

KPIs

It’s also vital that every individual in the marketing team knows exactly how their efforts contribute to the team’s goals, and shift the needle on your organisation’s KPIs.

Culture

This laser-like focus for your team creates purpose, alignment and empowerment. And this forms the bedrock of a high-performance marketing team culture.

Strategy

We help you achieve marketing strategy harmonisation by creating an OKR marketing strategy (OKR = Outcomes and Key Results) that syncs with your organisational strategy.

“Ty and his team worked with us to develop our new marketing strategy over a very short time frame. The entire process was seamless and we’re super proud of our new ”north star” strategy.
Shawn Walker

Executive Director and Chief Marketing Officer Charles Sturt University

Shawn Walker

Create your marketing strategy today

Discover Stage 2

Remodel your team structure and ensure your capabilities are future-fit.