How you structure your marketing team and marketing work design has a profound impact on team performance.
The right structure is a catalyst for increased employee engagement collaboration and the commercial outcomes you need as CMO. The correct structure helps you bake in agility, responsiveness to change, and accountability at the right levels. And it empowers your people to do their best work.
On the flip side, if you have the wrong structure, you risk stifling innovation, creating silos, bureaucracy, and employee dissatisfaction. And this hampers your ability to drive results.
Our approach to marketing team remodeling
Growth Generators use a consultative, design-thinking approach for marketing team remodeling and marketing work design.
We work collaboratively with you through four stages to discover, define, design then deliver your remodelled marketing team. The first two stages are there to ensure we deeply understand the problem. We can focus on the root causes and identify opportunities for improvement. During the last two phases, we centre in on developing the right solutions to achieve your new team vision.