Infrastructure

Step 2

Defining future-fit marketing skills and capabilities

The pace of change in marketing is relentless. The profession never stops advancing. 

Today, marketers are expected to be whole-brain alchemists who meld data, customer insights, brand, creativity, digital technology and cultural trends into powerful strategies that drive growth. 

It can feel uncomfortable as you try and stay abreast of all the new buzzwords and acronyms.

But when it comes to your team, one thing is certain. The faster they learn and the more ambidextrous and up-to-date they are, the more impact they’ll have. And the more impact you’ll have as CMO.

We’re here to help you identify the skills your team needs and build a road-map to help you create a future-fit team.

Identify Team Strengths
and Gaps

Our Skills Matrix helps you identify the team strengths you can lean into and the capabilities you need to build.

Build a Roadmap For Success

You can’t become a future-fit team without a plan.

Build a Roadmap For Success

You can’t become a future-fit team without a plan.

Stay Current and Evolve Faster

As part of the 70/20/10 development framework, we’ll share cost-effective ways to keep your team ahead of the curve.

Remember as a CMO, your performance is often a reflection of the team’s capability

You can’t create tomorrow’s growth with yesterday’s skill sets. Legacy skills and team capability gaps are your Achilles heel. Identify the skills your team needs to do their best work, so you can do yours.

Example of a Team Skills Matrix for a Product Marketing Team

Here’s what you get with
Growth Generators:

Skills Matrix

Your very own customized Skills Matrix that identifies the top skills and capabilities in your team (existing and emerging)

The matrix will provide a baseline competency rating for each team or team member

We then set a target competency level for the critical skills and capabilities your team needs to become future-fit, including hot spot strengths and development needs across the entire department, within teams, and for individuals

We provide the tools and methods to develop a Team Capability Roadmap that prioritises the capabilities you need to build first with a mix of training, mentoring, coaching, peer learning and on-the-job learning

We use the latest research on emerging marketing skills and capabilities you need for your marketing team to become a future-fit

The end result is a bespoke Skills Matrix and Team Capability Roadmap for your organisation’s marketing function. This details the current and future skills your team needs to become a high-performing, future-fit marketing team. And crucially your plan for how to get there.
I’m ready to help my team
become future-fit.

Discover Stage 3

Create an agile and efficient marketing team using Lean Process Redesign and Agile Marketing.