Failing to plan means saying ‘yes’ far more often than you should
Gone are the days of the set and forget annual marketing strategy. The world changes too fast. But you still must plan. Set a direction.
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You and your team are seen as the growth
orchestrators you truly are – and were always meant to be – as you work across the business and all 4 Ps to create tangible customer and organisational value.
To earn this high-status for you and your team, you must tightly align the marketing strategy to the corporate strategy. It should be crystal clear to the team, the CEO, and the board how the
marketing strategy’s execution drives a direct impact against the objectives and key results for the organisation.
It’s also vital that every individual in the marketing team knows exactly how their efforts contribute to the team’s goals, and shift the needle on your organisation’s KPIs.
This laser-like focus for your team creates purpose, alignment and empowerment. And this forms the bedrock of a high-performance marketing team culture.
We help you achieve marketing strategy harmonisation by creating an OKR marketing strategy (OKR = Outcomes and Key Results) that syncs with your organisational strategy.
Executive Director and Chief Marketing Officer Charles Sturt University
Shawn Walker
We gather a picture of the current state by synthesising organisational and team-level strategies, associated documentation and data.
We facilitate collaborative discussions to generate key inputs that are used to create a strategically aligned and results-focused marketing strategy.
Work with you to develop an OKR marketing strategy that demonstrates how marketing will drive key organisational outcomes.
You’ll leave with a plan-on-a-page OKR Marketing strategy that sets your team on a direct course to success and leaves nothing to chance.
Remodel your team structure and ensure your capabilities are future-fit.
Gone are the days of the set and forget annual marketing strategy. The world changes too fast. But you still must plan. Set a direction.
Discover the strategic marketing frameworks every marketer needs.
Mount Hawthorn, Western Australia
© Growth Generators Pty Ltd 2020. All rights reserved.
ABN: 89 632 605 737
Mount Hawthorn, Western Australia
ABN: 89 632 605 737
© Growth Generators Pty Ltd 2020. All rights reserved.