When you succeed in aligning and prioritising your marketing strategy
with your organisation’s corporate strategy, the result is marketing strategy
harmonisation. Your marketing team is seen as a growth driver for
your organisation, rather than a cost centre. And this is the biggest,
single positive shift you can make for you and your team.
Doors Swing Open
You’re no longer pigeon-holed into ‘comms’ and
avoid the worst-case scenario of being labelled
‘the colouring-in department’. Instead, you get
the ear of the CEO. Funding becomes easier.
Doors swing open throughout the organisation.
Growth Orchestrators
You and your team are seen as the growth
orchestrators you truly are – and were always
meant to be as you work across the business and
all 4 Ps to create tangible customer and
organisational value.
High-Status
To earn this high-status for you and your team,
you must tightly align the marketing strategy to
the corporate strategy. It should be crystal clear
to the team, the CEO, and the board how the
marketinging strategy’s execution drives a direct
impact against the objectives and key results for
the organisation.
KPIs
It’s also vital that every individual in the marketing team knows exactly how their efforts contribute to the team’s goals, and shift the needle on your organisation’s KPIs.
Culture
This laser-like focus for your team creates purpose, alignment and empowerment. And this forms the bedrock of a high-performance marketing team culture.
Strategy
We help you achieve marketing strategy harmonisation by creating an OKR marketing strategy (OKR = Outcomes and Key Results) that syncs with your organisational strategy.
“Ty and his team worked with us to develop our new marketing strategy over a very short time frame. The entire process was seamless and we’re super proud of our new ”north star” strategy. Shawn Walker
Executive Director and Chief Marketing Officer Charles
Sturt University
Shawn Walker
Here’s what you get in our Harmonise stage 1:
Stage 1
We strategically review your
corporate strategy (just to
understand it, not to change it)
We strategically review your existing marketing strategy
We produce an analysis of the harmonisation between both documents for you
We provide you with recommendations to closely align the marketing strategy with your organisation's corporate strategy and create clearer linkages between the two.
We provide recommendations to help you adjust your key result metrics. and replace any vanity metrics
If you don’t yet have a documented marketing strategy in use across the entire team,
then we can work with you to create a high-level OKR marketing strategy.
You’ll leave with a plan-on-a-page OKR Marketing strategy that sets
your team on a direct course to success and leaves nothing to chance.