You and your team are seen as the growth
orchestrators you truly are – and were always meant to be – as you work across the business and all 4 Ps to create tangible customer and organisational value.
To earn this high-status for you and your team, you must tightly align the marketing strategy to the corporate strategy. It should be crystal clear to the team, the CEO, and the board how the
marketing strategy’s execution drives a direct impact against the objectives and key results for the organisation.
It’s also vital that every individual in the marketing team knows exactly how their efforts contribute to the team’s goals, and shift the needle on your organisation’s KPIs.
This laser-like focus for your team creates purpose, alignment and empowerment. And this forms the bedrock of a high-performance marketing team culture.
We help you achieve marketing strategy harmonisation by creating an OKR marketing strategy (OKR = Outcomes and Key Results) that syncs with your organisational strategy.
We strategically review your corporate strategy (just to understand it, not to change it).
We strategically review your existing marketing strategy.
We produce an analysis of the harmonisation between both documents for you.
We provide you with recommendations to closely align the marketing strategy with your organisation's corporate strategy and create clearer linkages between the two.
We provide recommendations to help you adjust your key result metrics. and replace any vanity metrics.
If you don’t yet have a documented marketing strategy in use across the entire team, then we can work with you to create a high-level OKR marketing strategy.
You’ll leave with a plan-on-a-page OKR Marketing strategy that sets your team on a direct course to success and leaves nothing to chance.
Remodel your team structure and ensure your capabilities are future-fit.