It’s also vital that every individual in the marketing team knows exactly how their efforts contribute to the team’s goals, and shift the needle on your organisation’s KPIs.
This laser-like focus for your team creates purpose, alignment and empowerment. And this forms the bedrock of a high-performance marketing team culture.
We help you achieve marketing strategy harmonisation by creating an OKR marketing strategy (OKR = Outcomes and Key Results) that syncs with your organisational strategy.
We strategically review your corporate strategy (just to understand it, not to change it)
We strategically review your existing marketing strategy
We produce an analysis of the harmonisation between both documents for you
We provide you with recommendations to closely align the marketing strategy with your organisation's corporate strategy and create clearer linkages between the two.
We provide recommendations to help you adjust your key result metrics. and replace any vanity metrics
If you don’t yet have a documented marketing strategy in use across the entire team, then we can work with you to create a high-level OKR marketing strategy.
You’ll leave with a plan-on-a-page OKR Marketing strategy that sets your team on a direct course to success and leaves nothing to chance.