Marketing Teams and Tunnel Ball
Do you remember playing Tunnel Ball? There are some striking parallels with how large marketing departments tend to operate when organised into functional teams. Bear
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Let’s face it 90% of marketing teams are overloaded. There’s always more demand than supply.
Your inbox creaks and the strain shows on your team’s faces as they wonder how they can possibly take on the latest ambitious project. The team is so busy doing the work, that they haven't had time to optimise how they work.
What if there was a solution? What if your team could transform into a more efficient marketing team? Help is here. At Growth Generators, we can help you use Lean Process Redesign and Agile Marketing to supercharge both your team morale and output.
Why choose Lean Process Redesign and Agile Marketing?
The reality is most marketing teams are struggling to keep up because the way they work is completely outdated. Many marketing teams are using legacy processes, designed when they released one or two major campaigns a year, and took two years to launch a new website. But those days are long gone. Today, always-on agility is the mandatory baseline for all marketing teams.
Marketing teams require a new operating system
This means the operating systems of most marketing teams need to be completely overhauled and upgraded, if you, as CMO, want to unlock your team’s true potential.
If you don’t adequately address the fundamental issue of how your team works, including their processes and project management methods, you risk doing yourself, your team and your stakeholders a massive disservice.
In Stage 3 of our HiFLi model, we help you implement Agile Marketing and Lean Process Redesign, so your team becomes a lean, mean marketing machine.
Speed up your team’s agility and help them adopt a new mindset of fast execution.
Your team will be able to continuously prioritise their work more efficiently and respond to change faster.
Develop a test and learn, innovative team culture.
Steal a march on your competitors by increasing your team’s output and speed to market.
Improve teamwork, communication and collaboration.
Say goodbye to inefficiency and poor processes.
Make life better for your team and customers by improving processes and speeding up response times.
Increase your team members’ autonomy, empowerment and motivation and strengthen your team’s level of commitment and engagement.
Reduce the business risk of having processes undocumented.
Improve new staff onboarding by giving them clear processes to follow.
With all of the above, you’ll be on your way to creating a highly engaged, high-performing marketing team.
Your marketing team will redesign critical processes and reboot their ways of working to become a lean, mean, marketing team.
Do you remember playing Tunnel Ball? There are some striking parallels with how large marketing departments tend to operate when organised into functional teams. Bear
Mount Hawthorn, Western Australia
© Growth Generators Pty Ltd 2020. All rights reserved.
ABN: 89 632 605 737
Mount Hawthorn, Western Australia
ABN: 89 632 605 737
© Growth Generators Pty Ltd 2020. All rights reserved.