Lean Process Redesign improves the experiences of both the customer and employee by reorganising process flows to deliver more customer value and banish inefficiency.
There are clunky processes, disconnected systems, and siloed departments in most organizations. Together these three negative elements create a poor employee experience (EX).
This poor EX usually translates into a poor customer experience (CX).
From a marketing standpoint, it can also create delays for campaigns, website launches or even issues around stakeholder management. These delays cost you reputation, results, and revenue.
Poor processes can also be an impediment to becoming an agile marketing team. That’s why you need to redesign your processes in order to remove roadblocks and release the full potential of your team.
Course Director Faculty of Sciences
Course Director Faculty of Sciences
First map your current process, “you can’t fix what you can’t see”
Then analyse your process flow and look for inefficiencies such as bottlenecks, unnecessary steps, approval loops, multiple handoffs and queues
Finally, you modify the process flow to be leaner and more efficient to deliver better employee and customer experiences
Co-design new solutions and build stronger relationships
The improvements you can make by reviewing your existing processes, end-to-end, through bringing all your stakeholders together and collaborating are amazing.
There are many ‘aha’ moments as your team members find out exactly what happens when they pass the baton in a process.
The new solutions to existing challenges can be inspiring and insightful. Your team will leave more informed and positive about the changes they’ve helped create.
You can also involve your agencies to streamline the process of getting your campaigns to market.
Brief consultation to help you decide which processes to map and who to involve
Virtual workshops with key stakeholders where you'll learn and apply the techniques of Lean Process Redesign
A basic analysis of the potential efficiency gains such as time saved or steps removed
A new-found shared understanding of each process by all involved stakeholders
A set of optimised process maps for your organisation to implement
Growth Generators helps CMOs design and build modern marketing teams that drive growth.
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Mount Hawthorn, Western Australia
© Growth Generators Pty Ltd 2020. All rights reserved.
ABN: 89 632 605 737
Mount Hawthorn, Western Australia
ABN: 89 632 605 737
© Growth Generators Pty Ltd 2020. All rights reserved.