Lean Process Redesign improves the experiences of both the customer and employee by reorganising process flows to deliver more customer value and banish inefficiency.

There are clunky processes, disconnected systems, and siloed departments in most organizations. Together these three negative elements create a poor employee experience (EX).

This poor EX usually translates into a poor customer experience (CX).

From a marketing standpoint, it can also create delays for campaigns, website launches or even issues around stakeholder management. These delays cost you reputation, results, and revenue.

Poor processes can also be an impediment to becoming an agile marketing team. That’s why you need to redesign your processes in order to remove roadblocks and release the full potential of your team.