Agile Marketing

We provide consulting, training, and coaching in Agile Marketing to enable your team to work in a completely new way.

Agile Marketing increases your marketing function’s speed, transparency, predictability, and responsiveness to change.

In order to transform the way your team works, we provide fundamental training in two leading agile methodologies – Scrum, and Kanban.

What is Scrum?

Scrum is an agile, iterative way of releasing work in short sprint cycles (typically 1-4 weeks) in order to learn, get feedback, and adapt your plan and priorities. It’s great for projects.

What is Kanban?

Kanban is similar to Scrum, but it is more suited to business-as-usual (BAU) teams, and where a fixed sprint cycle may not be appropriate. Kanban is ideal for teams that constantly receive incoming requests and have to constantly prioritize and deliver outcomes.

Traditional Marketing:
Yearly Planning

Agile Marketing:
Weekly / Monthly Delivery

“Love your work Ty Hayes. It’s been a brilliant partnership landing a positive change – new team, new mindset, new ways of working. Thanks for your support on our exciting transformation.”


Sheena Sudra

Executive Director, Cx, Marketing & Product (Asia Pacific)
Keypath Education

 Sheena Sudra

Anne Humphrey

“Love your work Ty Hayes. It’s been a brilliant partnership landing a positive change – new team, new mindset, new ways of working. Thanks for your support on our exciting transformation.”

Sheena Sudra

Executive Director, Cx, Marketing & Product (Asia Pacific)
Keypath Education

Agile training designed specifically for marketing teams

† Other Agile providers will teach you the principles of Agile as it relates to software and web development.

Our training is different:

√ It’s designed specifically for marketing teams

√ It’s led by an award-winning former CMO, Ty Hayes

√ Ty understands both Agile + Marketing and he has successfully transformed marketing teams using Agile Marketing

√ It’s practical and hands-on, your team will apply the learning to real projects at your organisation.

Less confusion. More relevance. Greater impact.

What you get with our
Agile Marketing Services:

Marketing

Training for your whole marketing team led by instructor, Ty Hayes

Digital workbook of the PowerPoint slides for your team to keep

Post-training Agile Coaching to help a pilot Agile team get up and running over a series of Sprints

Additional training for marketing team leaders to equip them with the mindset and tools needed to lead agile teams

Working with the CMO, we can advise on a roadmap for implementing Agile Marketing effectively within your organisation.

The end result is your team will have the knowledge and confidence to operate in a more agile and responsive way.

Take the first step to taking your team agile today.
Growth Generators and Agile Marketing Alliance Partnership

Growth Generators and Agile Marketing Alliance Join Forces to Propel Marketing Agility Worldwide

Australia-based Growth Generators is excited to announce a strategic partnership with the Agile Marketing Alliance, marking a significant step towards advancing marketing agility on a global scale. This collaboration reflects Growth Generators’ unwavering commitment to revolutionising the way marketing teams operate, emphasizing the importance of cross-functional teams, alignment, innovation, and flow. Ty Hayes, Founder and Managing Director of Growth Generators,

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Why you must eliminate BAU to make shifts towards Agile Marketing

Is BAU the hand brake on your team’s performance and objective to shift to more Agile Marketing practices? Firstly, what do we mean by Business as Usual? Merriam-Webster dictionary describes it as “something is working or continuing to work in the normal or usual way”. It’s also known “as maintaining the status quo, or maintaining the status quo despite difficulties.”

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