Agile Marketing
We provide consulting, training, and coaching in Agile Marketing to enable your team to work in a completely new way.
Agile Marketing increases your marketing function’s speed, transparency, predictability, and responsiveness to change.
In order to transform the way your team works, we provide fundamental training in two leading agile methodologies – Scrum, and Kanban.
What is Scrum?
Scrum is an agile, iterative way of releasing work in short sprint cycles (typically 1-4 weeks) in order to learn, get feedback, and adapt your plan and priorities. It’s great for projects.
What is Kanban?
Kanban is similar to Scrum, but it is more suited to business-as-usual (BAU) teams, and where a fixed sprint cycle may not be appropriate. Kanban is ideal for teams that constantly receive incoming requests and have to constantly prioritize and deliver outcomes.
Traditional Marketing:
Yearly Planning
Agile Marketing:
Weekly / Monthly Delivery
“Love your work Ty Hayes. It’s been a brilliant partnership landing a positive change – new team, new mindset, new ways of working. Thanks for your support on our exciting transformation.”
Sheena Sudra
Executive Director, Cx, Marketing & Product (Asia Pacific)
Keypath Education
Sheena Sudra
Anne Humphrey
“Love your work Ty Hayes. It’s been a brilliant partnership landing a positive change – new team, new mindset, new ways of working. Thanks for your support on our exciting transformation.”
Sheena Sudra
Executive Director, Cx, Marketing & Product (Asia Pacific)
Keypath Education
Agile training designed specifically for marketing teams
† Other Agile providers will teach you the principles of Agile as it relates to software and web development.
Our training is different:
√ It’s designed specifically for marketing teams
√ It’s led by an award-winning former CMO, Ty Hayes
√ Ty understands both Agile + Marketing and he has successfully transformed marketing teams using Agile Marketing
√ It’s practical and hands-on, your team will apply the learning to real projects at your organisation.
Less confusion. More relevance. Greater impact.
What you get with our
Agile Marketing Services:
Marketing
Training for your whole marketing team led by instructor, Ty Hayes
Digital workbook of the PowerPoint slides for your team to keep
Post-training Agile Coaching to help a pilot Agile team get up and running over a series of Sprints
Additional training for marketing team leaders to equip them with the mindset and tools needed to lead agile teams
Working with the CMO, we can advise on a roadmap for implementing Agile Marketing effectively within your organisation.
The end result is your team will have the knowledge and confidence to operate in a more agile and responsive way.
Why you must eliminate BAU to achieve Marketing Agility
Is BAU the hand brake on your team’s performance? Firstly, what do we mean by Business as Usual? Merriam-Webster dictionary describes it as “something is
03. Unlock team performance through Agile Marketing with author, Jim Ewel
Jim Ewel, Author of The Six Disciplines of Agile Marketing, Founder and current president of AgileMarketing.net and former Microsoft Marketing Vice President joins us for this episode.