Agile Marketing
We provide consulting, training, and coaching in Agile Marketing to enable your team to work in a completely new way.
Agile Marketing increases your marketing function’s speed, transparency, predictability, and responsiveness to change.
In order to transform the way your team works, we provide fundamental training in two leading agile methodologies – Scrum, and Kanban.
What is Scrum?
Scrum is an agile, iterative way of releasing work in short sprint cycles (typically 1-4 weeks) in order to learn, get feedback, and adapt your plan and priorities. It’s great for projects.
What is Kanban?
Kanban is similar to Scrum, but it is more suited to business-as-usual (BAU) teams, and where a fixed sprint cycle may not be appropriate. Kanban is ideal for teams that constantly receive incoming requests and have to constantly prioritize and deliver outcomes.
Traditional Marketing:
Yearly Planning
Agile Marketing:
Weekly / Monthly Delivery
Anne Humphrey
Executive Manager Brand and Growth, HIF
Anne Humphrey
Anne Humphrey
Anne Humphrey
Executive Manager Brand and Growth, HIF
Agile training designed specifically for marketing teams
† Other Agile providers will teach you the principles of Agile as it relates to software and web development.
Our training is different:
√ It’s designed specifically for marketing teams
√ It’s led by an award-winning former CMO, Ty Hayes
√ Ty understands both Agile + Marketing and he has successfully transformed marketing teams using Agile Marketing
√ It’s practical and hands-on, even though it’s remote.
Less confusion. More relevance. Greater impact.
What you get with our
Agile Marketing Services:
Marketing
Virtual team training (approx. 1.5 days) for your whole marketing team led by an instructor, Ty Hayes
Digital workbook of the PowerPoint slides for your team to keep
Access to Growth Generators Academy for 3 months where the team can share learning, create a community of practice, ask questions, and download worksheets, templates, and resources (as required)
Additional deeper dive training for Marketing Owners and Agile Leads (as required)
Additional consulting services relating to remodelling your team and implementing tech solutions to support Agile Marketing (as required)