Gone are the days of the set and forget annual marketing strategy. The world changes too fast.
But you still must plan. Set a direction. A north star. An intention.
Make bets. Capture assumptions.
Outline objectives. Key results. And initiatives.
Be proactive first. Reactive second.
If you don’t. You suffer. The team suffers.
You end up becoming the ‘yes’ team.
Saying yes to requests that you know are off course.
Because there’s no defence.
No map to point to and say this is where we’re going, that summit, over there. Come join us.
So you have more control over when you say yes, and the power to say no.