Consulting

Consulting

ARO Marketing Team Transformation

Today, transitioning to a
high-performance marketing team is no longer an optional extra. It’s essential for every successful CMO.

Growth Generators’ consulting services are based on ARO - our unique three-stage framework for marketing team transformation.

ARO gives CMOs a proven game plan to build high-performance marketing teams that drive growth.

Each stage builds on the previous one to create greater alignment, accountability, empowerment and performance.

Your end result is a high-performance marketing team to help you deliver the growth and transformation you need.

Tried and tested

The ARO Marketing Team Transformation is the brainchild of Growth Generators’ founder, Ty Hayes. It’s tried and tested by Ty, who developed and deployed the three-stage ARO framework to transform multiple teams during his career, including the Curtin University marketing team who went onto be recognised as the #1 marketing team in Australia by winning the Australian Marketing Institute’s Marketing Team of the Year Award in 2017. Ty's clients have been awarded Australian Marketing Team of the Year (South Australian Tourism Commission), and Great Place to Work certification (Keypath Education) partly due to implementing this framework.

We can work with you to help you implement all three ARO stages. Or, if your current transformation journey has stalled, we’ll help you use specific parts of ARO to jump-start your marketing team transformation and get you back on track for success.

Stage 1. Align

We help you improve cross-functional alignment and prioritisation.

Benefits:

√ Defined and updated marketing strategy with outcomes and key results (OKRs).
√ Improved team purpose, alignment and empowerment.
√ Increased confidence in marketing output and key results from the C-suite down.
√ A sharper team focus on initiatives with the greatest potential return.
√ Increased flexibility and responsiveness with an outcome focus.

Stage 1. Align

We help you improve cross-functional alignment and prioritisation.

Benefits:

√ Defined and updated marketing strategy with outcomes and key results (OKRs).
√ Improved team purpose, alignment and empowerment.
√ Increased confidence in marketing output and key results from the C-suite down.
√ A sharper team focus on initiatives with the greatest potential return.
√ Increased flexibility and responsiveness with an outcome focus.

Stage 2. Redesign

We help you remodel your marketing department structure to ensure it is future-fit, strategically aligned and supports a high-performing team.

Benefits:

√ Stay ahead of the game - a skills matrix analysis of your team reveals strengths and weaknesses against critical marketing capabilities.
√ We use a co-design approach to generate a customised structure that’s purpose-built and future-fit to tackle tomorrow's challenges.
√ The right team structure results in increased team efficiency and performance resulting in higher innovation and revenue generation.

Stage 3. Optimise

Triple your team's productivity, slash time to market and boost staff engagement with Agile Marketing, Lean Marketing and our High-Performance Marketing Teams solutions

Benefits:


√ Increase the speed, agility, transparency and responsiveness of your marketing team.
√ Remove inefficiency and redundancy to deliver a better EX and CX.
√ Create a test and learn, innovative mindset in the team.
√ Get to market and learn faster than your competitors.
√ Achieve stronger growth by constantly focusing on delivering greater value to customers.
√ Create a high-performance team culture that increases staff performance, engagement and retention.

Stage 3. Optimise

We help you gain a competitive advantage by increasing your team's responsiveness and productivity using lean process redesign and agile marketing.

Benefits:

√ Increase the speed, agility, transparency and responsiveness of your marketing team.
√ Remove inefficiency and redundancy to deliver a better EX and CX.
√ Create a test and learn, innovative mindset in the team.
√ Get to market and learn faster than your competitors.
√ Achieve stronger growth by constantly focusing on delivering greater value to customers.

Find out how ARO can revolutionise your marketing team today

Discover Stage 1

Create marketing strategy alignment