Consulting

Consulting

HiFLi Marketing Team Transformation

Today, transitioning to a
high-performance marketing team is no longer an optional extra. It’s essential for every successful CMO.

Growth Generators’ consulting services are based on HiFLi—our unique five-stage framework for marketing team transformation.

HiFLi gives CMOs a proven game plan to build high-performance marketing teams that drive growth.

HiFLi takes the stress, complexity and guesswork out of marketing team transformation. And gives you a clear starting point and defined stages to work through.

With HiFLi, you can focus on the outcomes from your team transformation, while we take care of the process to get you there.

Each stage builds on the previous one to create greater alignment, accountability, empowerment and performance.

Your end result is a high-performance marketing team to help you deliver the growth and transformation you need.

Tried and tested

HiFLi Marketing Team Transformation is the brainchild of Growth Generators’ founder, Ty Hayes. It’s tried and tested by Ty himself, who developed and deployed the five-stage HiFli framework to transform multiple teams during his career, including the Curtin University marketing team who went onto be recognised as the #1 marketing team in Australia by winning the Australian Marketing Institute’s marketing team of the year award in 2017. Today, Ty’s award-winning framework underpins all our consulting with clients from different sectors and locations.

We can work with you to help you implement all five stages. Or, if your current transformation journey has stalled, we’ll help you use specific parts of HiFli to jump-start your marketing team transformation and get you back on track for success.

Stage 1. Harmonise

Stage 1 is all about harmonisation. We help you align your marketing strategy to the organisational strategy.

Benefits:

√ Defined and updated marketing strategy with outcomes and key results (OKRs).
√ Improved team purpose, alignment and empowerment.
√ Increased confidence in marketing output and key results from the C-suite down.
√ A sharper team focus on initiatives with the greatest potential return.
√ Increased flexibility and responsiveness with an outcome focus.

Stage 1. Harmonise

Stage 1 is all about harmonisation. We help you align your marketing strategy to the organisational strategy.

Benefits:

√ Defined and updated marketing strategy with outcomes and key results (OKRs).
√ Improved team purpose, alignment and empowerment.
√ Increased confidence in marketing output and key results from the C-suite down.
√ A sharper team focus on initiatives with the greatest potential return.
√ Increased flexibility and responsiveness with an outcome focus.

Stage 2. Infrastructure

Stage 2 is about team infrastructure. We help you remodel your team structure and ensure capabilities are future-fit.

Benefits:

√ Unlock your team’s true potential.
√ Fill critical skills gaps.
√ Design a structure that’s purpose-built and future-fit to tackle tomorrow’s challenges.
√ Embed collaboration, agility and high performance.
√ Increase staff empowerment, autonomy and mastery.

Stage 3. Flow

Stage 3 is about flow. We help you create a highly responsive, adaptive and efficient marketing team using lean process redesign and agile marketing.

Benefits:

√ Increase the speed, agility, transparency and responsiveness of your marketing team.
√ Remove inefficiency and redundancy to deliver a better EX and CX.
√ Create a test and learn, innovative mindset in the team.
√ Get to market and learn faster than your competitors.
√ Achieve stronger growth by constantly focusing on delivering greater value to customers.

Stage 3. Flow

Stage 3 is about flow. We help you create a highly responsive, adaptive and efficient marketing team using lean process redesign and agile marketing.

Benefits:

√ Increase the speed, agility, transparency and responsiveness of your marketing team.
√ Remove inefficiency and redundancy to deliver a better EX and CX.
√ Create a test and learn, innovative mindset in the team.
√ Get to market and learn faster than your competitors.
√ Achieve stronger growth by constantly focusing on delivering greater value to customers.

Stage 4. Lead

Stage 4 is about leadership and culture. We help you build human-centred leaders and embed a high-performance culture.

Benefits:

√ Create a human-centred team culture.
√ Embed your marketing transformation.
√ Equip managers to lead, and manage change successfully.
√ Deliver stronger commercial results through high-performance.
√ Invest time in enabling high performers rather than under achievement.

Stage 5. Innovate

Stage 5 is about bringing innovation. We help you generate product, customer, and marketing innovations, at speed, to help your company grow.

Benefits:

√ Identify, prioritise and run innovative experiments using our step-by-step, purpose-built innovation framework for marketing teams.
√ Generate new revenue streams for your organisation.
√ Harness the data, divergent thinking and diverse skill sets at your fingertips.
√ Grow your reputation as an innovative marketing leader focused on growth.

Stage 5. Innovate

Stage 5 is about bringing innovation. We help you generate product, customer, and marketing innovations, at speed, to help your company grow.

Benefits:

√ Identify, prioritise and run innovative experiments using our step-by-step, purpose-built innovation framework for marketing teams.
√ Generate new revenue streams for your organisation. √ Harness the data, divergent thinking and diverse skill sets at your fingertips.
√ Grow your reputation as an innovative marketing leader focused on growth.

Find out how HiFli can revolutionise your marketing team today

Discover Stage 1

Create marketing strategy harmonisation