50. Transform your marketing team with the HiFli framework
With Ty Hayes, Podcast host and Founder of Growth Generators
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Today, transitioning to a
high-performance marketing team is no longer an optional extra. It’s essential for every successful CMO.
Growth Generators’ consulting services are based on HiFLi—our unique five-stage framework for marketing team transformation.
HiFLi gives CMOs a proven game plan to build high-performance marketing teams that drive growth.
HiFLi takes the stress, complexity and guesswork out of marketing team transformation. And gives you a clear starting point and defined stages to work through.
With HiFLi, you can focus on the outcomes from your team transformation, while we take care of the process to get you there.
Each stage builds on the previous one to create greater alignment, accountability, empowerment and performance.
Your end result is a high-performance marketing team to help you deliver the growth and transformation you need.
HiFLi Marketing Team Transformation is the brainchild of Growth Generators’ founder, Ty Hayes. It’s tried and tested by Ty himself, who developed and deployed the five-stage HiFli framework to transform multiple teams during his career, including the Curtin University marketing team who went onto be recognised as the #1 marketing team in Australia by winning the Australian Marketing Institute’s marketing team of the year award in 2017. Today, Ty’s award-winning framework underpins all our consulting with clients from different sectors and locations.
We can work with you to help you implement all five stages. Or, if your current transformation journey has stalled, we’ll help you use specific parts of HiFli to jump-start your marketing team transformation and get you back on track for success.
Stage 1. Harmonise
We help you improve cross-functional alignment and prioritisation.
Benefits:
√ Defined and updated marketing strategy with outcomes and key results (OKRs).
√ Improved team purpose, alignment and empowerment.
√ Increased confidence in marketing output and key results from the C-suite down.
√ A sharper team focus on initiatives with the greatest potential return.
√ Increased flexibility and responsiveness with an outcome focus.
Stage 1. Harmonise
We help you improve cross-functional alignment and prioritisation.
Benefits:
√ Defined and updated marketing strategy with outcomes and key results (OKRs).
√ Improved team purpose, alignment and empowerment.
√ Increased confidence in marketing output and key results from the C-suite down.
√ A sharper team focus on initiatives with the greatest potential return.
√ Increased flexibility and responsiveness with an outcome focus.
Stage 2. Infrastructure
We help you remodel your marketing structure to ensure it is future-fit, strategically aligned and supports a high-performing team.
Benefits:
√ Stay ahead of the game - a skills matrix analysis of your team reveals strengths and weaknesses against critical marketing capabilities.
√ We use a co-design approach to generate a customised structure that’s purpose-built and future-fit to tackle tomorrow's challenges.
√ The right team structure results in increased team efficiency and performance resulting in higher innovation and revenue generation.
Stage 3. Flow
We help you gain a competitive advantage by increasing your team's responsiveness and productivity using lean process redesign and agile marketing.
Benefits:
√ Increase the speed, agility, transparency and responsiveness of your marketing team.
√ Remove inefficiency and redundancy to deliver a better EX and CX.
√ Create a test and learn, innovative mindset in the team.
√ Get to market and learn faster than your competitors.
√ Achieve stronger growth by constantly focusing on delivering greater value to customers.
Stage 3. Flow
We help you gain a competitive advantage by increasing your team's responsiveness and productivity using lean process redesign and agile marketing.
Benefits:
√ Increase the speed, agility, transparency and responsiveness of your marketing team.
√ Remove inefficiency and redundancy to deliver a better EX and CX.
√ Create a test and learn, innovative mindset in the team.
√ Get to market and learn faster than your competitors.
√ Achieve stronger growth by constantly focusing on delivering greater value to customers.
We help you build human-centred leaders and embed a high-performance culture.
Benefits:
√ Discover the 7 elements and 4 key mindsets required for high-performance marketing teams.
√ Gain insights into your team's strengths and weaknesses via a team survey.
√ Empower team members to develop a customised action plan to improve team culture and performance.
√ Create a human-centred leadership culture to maximise staff engagement and manage change effectively.
Stage 5. Innovate
We help you generate product, customer, and marketing innovations, at speed, to help your company grow.
Benefits:
√ Identify, prioritise and run innovative experiments using our step-by-step, purpose-built innovation framework for marketing teams.
√ Generate new revenue streams for your organisation.
√ Harness the data, divergent thinking and diverse skill sets at your fingertips.
√ Grow your reputation as an innovative marketing leader focused on growth.
Stage 5. Innovate
Stage 5 is about bringing innovation. We help you generate product, customer, and marketing innovations, at speed, to help your company grow.
Benefits:
√ Identify, prioritise and run innovative experiments using our step-by-step, purpose-built innovation framework for marketing teams.
√ Generate new revenue streams for your organisation.
√ Harness the data, divergent thinking and diverse skill sets at your fingertips.
√ Grow your reputation as an innovative marketing leader focused on growth.
With Ty Hayes, Podcast host and Founder of Growth Generators
Mount Hawthorn, Western Australia
© Growth Generators Pty Ltd 2020. All rights reserved.
ABN: 89 632 605 737
Mount Hawthorn, Western Australia
ABN: 89 632 605 737
© Growth Generators Pty Ltd 2020. All rights reserved.